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Ten Years, 10 Points

Ten Years, 10 Points

ESA Car Keys | In the ten years from 2006 to 2016, Detroit's "Big 3" have seen an erosion of ten full points of share. That's over 1.7M vehicles per calendar year, folks.

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US Auto Market Flat. Or Is It?

US Auto Market Flat. Or Is It?

What we've learned numerous times about a "flat year" (US Auto sales volume +1.1% through 7 months): Nobody's really flat.

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ESA Top 5 Big Digs Webinar

ESA Top 5 Big Digs Webinar

ESA Webinar | Top 5 Big Digs | August 24 @ 11:30AM EDT ... Real Integrated Media Solutions for a Digital Era. Register for FREE today! #RUTop5

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July’s Incentives Fuel Auto Market Rebound

July's Incentives Fuel Auto Market Rebound

The second half of 2016 started with a bang, as July's SAAR hit 17.77M units, the strongest July in over a decade. This tally coincided with a wave of increased incentives (up 5.2% YOY), as average transaction prices dropped. Light trucks accounted for a staggering 61.1% of volume, while passenger car sales were down -9%.

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Housing Market Propping-Up Home Spending?

Housing Market Propping-Up Home Spending?

ESA Great Graphs | The housing market might not be all the way back, but signs of increased spending around the home are present in many markets. (Jake Winchell, ESA)

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Targeting the Inner Driver

Targeting the Inner Driver

ESA Car Keys | Today people don't test drive cars. Instead, they try them on like fashion accessories. Never before have we seen transportation and personal communication come together like they do in today’s connected car.

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ESA LOCAL MARKET BUZZ
Retail & Media Intel, Powered by ESA PIPELINE

Marketers thought the Web would allow perfectly targeted ads. Hasn’t worked out that way. [...]
Thu, Sep 24, 2015
It was an eventful second-quarter conference call for TrueCar, one which included reporting an almost $15M loss during the quarter, as well as plans for CEO and Chairman Scott Painter to step down later this year. [...]
Mon, Aug 10, 2015
WSJ | Overall political TV ad spending could total $4.4B this cycle, up from $3.8B in 2012, according to Kantar Media’s Campaign Media Analysis Group. Another report suggested online political ads could reach nearly $1B this cycle. [...]
Sat, Aug 01, 2015
Millennial car buyers are more likely to lease a car (29%) than Generation X and the baby boomers. And millennials are leasing more than ever. [...]
Fri, Jul 31, 2015
The retailer redesigns the retail campus to adding a new mezzanine level, another 50,000-square feet of selling space from the warehouse, a new wine bar and cafe. Grand opening is slated for Labor Day 2016--the complex will feature about 160,000 square feet in four buildings, said Mike Huber, Befort founder and CEO. Huber also spoke at ESA's ROI conference. [...]
Fri, Jul 17, 2015
Fueled partly by an increase in sales to first-time buyers, existing-home sales increased in May to their highest pace in nearly six years [...]
Thu, Jul 16, 2015
The nation's largest new-car retailer (240 dealerships) will stop using the internet vehicle-shopping service on July 15. TrueCar wanted more data, AutoNation said no. [...]
Mon, Jul 13, 2015
Advances in electric car technology (and lower pricing) could very well turn skeptics into plug-in adopters. [...]
Fri, Jul 03, 2015
WARDS | The year-to-date SAAR of 16.9 million units, including the second-quarter total of 17.1 million, were both 10-year highs for the US Auto Market. [...]
Thu, Jul 02, 2015
Call it Uber for Doctors -- the startups trying to make doctor house calls cool again are really looking to the past. [...]
Wed, Jun 24, 2015

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