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5 Common Pitfalls Leading Auto Dealers Avoid

5 Common Pitfalls Leading Auto Dealers Avoid

Adam Armbruster on Auto | Yes, volume of traffic is still important at the auto dealership. But not as correlated to success as the conversion engine in place on the sales floor.

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April Housing Market Keeps Chugging Along

April Housing Market Keeps Chugging Along

ESA Great Graphs | April's US housing market increased even in the face of tight inventory and accelerating prices. And that makes it 50 straight months of YOY gains in median existing-home pricing.

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ESA Featured at Ad Club of NY’s Automotive Vertical

ESA Featured at Ad Club of NY's Automotive Vertical

In an age of transparency in the automotive market, auto brands and dealers need a cohesive strategy to outpace the competition. The Ad Club of New York's Verticals Series focused on Automotive in May, and featured ESA's Adam Armbruster.

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Millennial Myth #417: They’re Buried in Debt

Millennial Myth #417: They're Buried in Debt

ESA Great Graphs | Is millennials' supposed 'mountain of debt' just an urban myth? Could be, especially if we compare today's age 20-to-35 population to 2003's.

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April US Auto Sales Rebound to 17M+ Pace

April US Auto Sales Rebound to 17M+ Pace

ESA Car Keys | April's rebound in the US automotive market to 17M+ territory comes with its caveats. Sales volume was up, but daily sales rate was down for the month.

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Buys Bounce Back to Broadcast

Buys Bounce Back to Broadcast

ESA Great Graphs | Citing poor viewability, "rampant fraud" and ROI concerns, many advertisers shifted funds from digital to broadcast TV during 2016's first quarter.

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ESA LOCAL MARKET BUZZ
Retail & Media Intel, Powered by ESA PIPELINE

Marketers thought the Web would allow perfectly targeted ads. Hasn’t worked out that way. [...]
Thu, Sep 24, 2015
It was an eventful second-quarter conference call for TrueCar, one which included reporting an almost $15M loss during the quarter, as well as plans for CEO and Chairman Scott Painter to step down later this year. [...]
Mon, Aug 10, 2015
WSJ | Overall political TV ad spending could total $4.4B this cycle, up from $3.8B in 2012, according to Kantar Media’s Campaign Media Analysis Group. Another report suggested online political ads could reach nearly $1B this cycle. [...]
Sat, Aug 01, 2015
Millennial car buyers are more likely to lease a car (29%) than Generation X and the baby boomers. And millennials are leasing more than ever. [...]
Fri, Jul 31, 2015
The retailer redesigns the retail campus to adding a new mezzanine level, another 50,000-square feet of selling space from the warehouse, a new wine bar and cafe. Grand opening is slated for Labor Day 2016--the complex will feature about 160,000 square feet in four buildings, said Mike Huber, Befort founder and CEO. Huber also spoke at ESA's ROI conference. [...]
Fri, Jul 17, 2015
Fueled partly by an increase in sales to first-time buyers, existing-home sales increased in May to their highest pace in nearly six years [...]
Thu, Jul 16, 2015
The nation's largest new-car retailer (240 dealerships) will stop using the internet vehicle-shopping service on July 15. TrueCar wanted more data, AutoNation said no. [...]
Mon, Jul 13, 2015
Advances in electric car technology (and lower pricing) could very well turn skeptics into plug-in adopters. [...]
Fri, Jul 03, 2015
WARDS | The year-to-date SAAR of 16.9 million units, including the second-quarter total of 17.1 million, were both 10-year highs for the US Auto Market. [...]
Thu, Jul 02, 2015
Call it Uber for Doctors -- the startups trying to make doctor house calls cool again are really looking to the past. [...]
Wed, Jun 24, 2015

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