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Car Keys: February Auto Sales Solid, Not Great

Car Keys: February Auto Sales Solid, Not Great

ESA Car Keys, February 2015 | Brisk pace slows a bit in the auto market from January's 16.6M to 16.2M, but February still a solid month. Light trucks again lead the way.

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Six Ways Dealers Make Their Inventory Stand Out

Six Ways Dealers Make Their Inventory Stand Out

If I visit 10 Chevrolet stores, most look the same. They all feature that same ’15 Trailblazer in the same black, silver and white colors at the same price, lined up the same way. But in an era of transparent pricing, innovation on the car lot is a key profit builder.

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Great Quotos from ROI2015

Great Quotos from ROI2015

What's a quoto? It's part quote, part photo. We know "they" might tell you it's worth 1,000 words. We think they might be using way too many words. Get your ROI2015 highlights here.

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Car Keys: Truck Sales Drive Early ’15 Market

Car Keys: Truck Sales Drive Early '15 Market

ESA Car Keys, January 2015 | Van, Truck and SUV sales powered January to a 16.6M pace to start the year, with luxury cars lagging. Get the big picture -- and details -- on ESA Car Keys.

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Steve Finlay, Wards: 16.8M Estimate for 2015

ESA Car Keys | Want a concise outlook on the US automotive market as we finish 2015's first month? Steve Finlay of Wards Auto has the story. [VIDEO]

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How to Measure Advertising Results

How to Measure Advertising Results

Due to today’s longer Ad Exposure to Purchase cycles, consumers may not able to accurately recall what motivated them to shop your store. You need to build a better mouse trap.

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ESA LOCAL MARKET BUZZ
Retail & Media Intel, Powered by ESA PIPELINE

On Thursday, Google drew an inevitable line in the sand for mobile-friendly adoption, and it is likely to have as much of an impact on organic search results as any of the major algorithm updates over the past five years. [...]
Wed, Mar 11, 2015
WSJ | Isolated pockets of the U.S., like Thief River Falls, Minn., are grappling with a labor shortage even as the overall employment market continues to heal. [...]
Thu, Feb 26, 2015
Wards | Want to know how the CFPB (Consumer Financial Protection Bureau) might impact the 85% of car loans that are dealer-assisted? Steve Finlay makes a smart guess. [...]
Mon, Feb 09, 2015
Wards | January’s seasonally adjusted annual rate of 16.6M units was slightly higher than expected thanks to better results at FCA US (formerly Chrysler) and Ford. It was down from December’s 16.8M, but well above same-month 2014’s 15.2M. [...]
Wed, Feb 04, 2015
Steve Finlay's 2015 automotive update from Wards Auto at ESA's ROI2015 Conference. Wards is projecting 16.8M units in 2015. [...]
Fri, Jan 30, 2015
Here are the best metrics for measurement as reported by a mixture of our automotive, furniture, homebuilder, home contractor, health care, and financial clients [...]
Fri, Jan 30, 2015
Subaru's President Yoshinaga: "This year we will set an all-time record for a sixth straight ... we expect to set another record in 2015." [...]
Sun, Jan 18, 2015
Bloomberg | Ford CEO Mark Fields thinks there will be 40 driverless cars on the road within five years -- but not from Ford. [...]
Sun, Jan 18, 2015
Forbes | Many credit unions are grabbing share in a lending category once cornered by banks: mortgages [...]
Sun, Jan 18, 2015

See more from the ESA Pipeline >>


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