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ROI2015: JAN 21-23
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Welcome to ESA. Welcome to RESULTS.
Getting Under the Hood Webinar

Getting Under the Hood Webinar

ESA's "Getting Under the Hood" Automotive Webinar: October 24, 2014. Master the final link between a powerful TV+digital auto campaign and increased share: The dealership's sales team. Get BDC smarts and learn best practices from industry leaders.

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Phone Sales Increase at Dealerships

Phone Sales Increase at Dealerships

CALLING ALL CAR DEALERS: Auto dealership BDCs are responding to a shift in consumer behavior -- one where car shoppers are calling the dealership more often.

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Car Keys: Massive August for Auto Market

Car Keys: Massive August for Auto Market

August 2014 brought massive automotive results, with the SAAR hitting a 103-month peak at 17.45M units. Chrysler, Nissan and Kia were big gainers again.

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Car Keys: July Automotive Recap

Car Keys: July Automotive Recap

The US automotive market was up 9.1% in July over 2013, down 1% from June. The SAAR finished at 16.4M units. Chrysler, Nissan and Kia paced the market.

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Tier Zero Advertising Gets Specific

Tier Zero Advertising Gets Specific

Knowing when to advertise means knowing when customers are ready to buy. Tier Zero does exactly that, in a market where sales are up but physical shopping is down.

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We Are Roland

We Are Roland

On August 12, 2014, we lost a legend. Roland L. Eckstein, founder of ESA & Company, died at the age of 80. We remember him always because "We are Roland." We are humbled and grateful that this "We" includes you too.

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Graph of the WeekGraph of the Week
ESA’s Weekly Data Point

ESA Pipeline
Retail & Media Intel

ESA LOCAL MARKET BUZZ
Retail & Media Intel, Powered by ESA PIPELINE

ESA | Surpassing even high-end projections, August's automotive results hit a 103-month high with a 17.45M unit SAAR. [...]
Thu, Sep 18, 2014
AutoRemarketing | The more time a car shopper researches on the Web, the more dealerships they are likely to visit, according to a JD Power study. [...]
Wed, Sep 17, 2014
NADA | Big August for automotive market, SAAR at 17.45M units. [...]
Tue, Sep 09, 2014
Back-to-School gets more social: 28% of respondents say they’re very likely to post about BTS shopping on Facebook, 15% plan to Tweet about it [...]
Tue, Sep 09, 2014
Forbes | Luxury home builder Toll Brothers doubled its profit and grew its revenue by more than 50% during the third quarter. Says more demand still to come. [...]
Tue, Sep 09, 2014
Five broadcast groups — Meredith, Hearst, Sinclair, Media General, and LIN — have swapped 10 stations. [...]
Tue, Sep 09, 2014
See more from the ESA Pipeline >>


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