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How to Measure Advertising Results

How to Measure Advertising Results

Due to today’s longer Ad Exposure to Purchase cycles, consumers may not able to accurately recall what motivated them to shop your store. You need to build a better mouse trap.

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Car Keys: Strong Finish to 2014

Car Keys: Strong Finish to 2014

December's 16.8M SAAR pace brings the 12-month vehicle total over 16.4M units, making 2014 the best US automotive retail year since 2006.

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To India, With Love

To India, With Love

We say things like "ROI Speakers Deliver" and "ROI Speakers Think Bigger." That has never been more true with Rakesh Agarwal of Rug N Home, ROI2015 Speaker.

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ROI2015 Program

ROI2015 Program

We're bringing it for ROI2015. Might want to bring a spare pen.

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An Entrepreneurial Doctor Isn’t Afraid to Shake Things Up

An Entrepreneurial Doctor Isn't Afraid to Shake Things Up

NY Times | Look closely at today's most successful medical practices. You'll find a talented doctor and a relentless entrepreneur. Sometimes it's one in the same person. Meet Dr. Jeffrey Gallups, of ENT Institute, ROI2015 presenter.

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Welcome to Berkshire Hathaway Automotive

Welcome to Berkshire Hathaway Automotive

As Warren Buffett acquires auto dealerships, the long term effect of this move will send waves into local U.S. markets. Welcome to Berkshire Automotive.

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Retail & Media Intel

ESA LOCAL MARKET BUZZ
Retail & Media Intel, Powered by ESA PIPELINE

Steve Finlay's 2015 automotive update from Wards Auto at ESA's ROI2015 Conference. Wards is projecting 16.8M units in 2015. [...]
Fri, Jan 30, 2015
Here are the best metrics for measurement as reported by a mixture of our automotive, furniture, homebuilder, home contractor, health care, and financial clients [...]
Fri, Jan 30, 2015
ESA Car Keys | The US auto market finished 2014 over 16.4M units, the highest volume year since 2006. [...]
Fri, Jan 30, 2015
Subaru's President Yoshinaga: "This year we will set an all-time record for a sixth straight ... we expect to set another record in 2015." [...]
Sun, Jan 18, 2015
Bloomberg | Ford CEO Mark Fields thinks there will be 40 driverless cars on the road within five years -- but not from Ford. [...]
Sun, Jan 18, 2015
Forbes | Many credit unions are grabbing share in a lending category once cornered by banks: mortgages [...]
Sun, Jan 18, 2015
Wards | With car shoppers doing more front-end work online and dealer websites offering features such as online financing and trade-in appraisals, the one-hour car deal is here. [...]
Sun, Jan 18, 2015
Adam Armbruster | Too often business development center staffers, the people who make and take sales-prospect calls on behalf of dealerships, are out of touch with store specials. [...]
Mon, Jan 05, 2015
CNBC | As Warren Buffett embarks on his first full year in the automotive space, he shares his 9-point game plan. Might want to take a close look at numbers 1, 3, and 4. [...]
Tue, Dec 30, 2014

See more from the ESA Pipeline >>


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