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April US Auto Sales Rebound to 17M+ Pace

April US Auto Sales Rebound to 17M+ Pace

ESA Car Keys | April's rebound in the US automotive market to 17M+ territory comes with its caveats. Sales volume was up, but daily sales rate was down for the month.

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Home Sales Rebound in March

Home Sales Rebound in March

ESA Great Graphs | The US housing market rebounded in March after a slow February. Existing-Home Sales were up 1.5% year-over-year, and median prices notched their 49th straight annual advance.

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Buys Bounce Back to Broadcast

Buys Bounce Back to Broadcast

ESA Great Graphs | Citing poor viewability, "rampant fraud" and ROI concerns, many advertisers shifted funds from digital to broadcast TV during 2016's first quarter.

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Has the Auto Market Peaked?

Has the Auto Market Peaked?

ESA Car Keys | Has the US auto market finally reached a pinnacle and begun to plateau or decline? Here are three questions about the market that were answered with March's decline.

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Millennial Myth #417: They’re Buried in Debt

Millennial Myth #417: They're Buried in Debt

ESA Great Graphs | Is millennials' supposed 'mountain of debt' just an urban myth? Could be, especially if we compare today's age 20-to-35 population to 2003's.

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The Best Case History. Ever.

The Best Case History. Ever.

Consider for a moment what the best case history ever might be. It'd be tough not to put this one at the top.

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Retail & Media Intel, Powered by ESA PIPELINE

Marketers thought the Web would allow perfectly targeted ads. Hasn’t worked out that way. [...]
Thu, Sep 24, 2015
It was an eventful second-quarter conference call for TrueCar, one which included reporting an almost $15M loss during the quarter, as well as plans for CEO and Chairman Scott Painter to step down later this year. [...]
Mon, Aug 10, 2015
WSJ | Overall political TV ad spending could total $4.4B this cycle, up from $3.8B in 2012, according to Kantar Media’s Campaign Media Analysis Group. Another report suggested online political ads could reach nearly $1B this cycle. [...]
Sat, Aug 01, 2015
Millennial car buyers are more likely to lease a car (29%) than Generation X and the baby boomers. And millennials are leasing more than ever. [...]
Fri, Jul 31, 2015
The retailer redesigns the retail campus to adding a new mezzanine level, another 50,000-square feet of selling space from the warehouse, a new wine bar and cafe. Grand opening is slated for Labor Day 2016--the complex will feature about 160,000 square feet in four buildings, said Mike Huber, Befort founder and CEO. Huber also spoke at ESA's ROI conference. [...]
Fri, Jul 17, 2015
Fueled partly by an increase in sales to first-time buyers, existing-home sales increased in May to their highest pace in nearly six years [...]
Thu, Jul 16, 2015
The nation's largest new-car retailer (240 dealerships) will stop using the internet vehicle-shopping service on July 15. TrueCar wanted more data, AutoNation said no. [...]
Mon, Jul 13, 2015
Advances in electric car technology (and lower pricing) could very well turn skeptics into plug-in adopters. [...]
Fri, Jul 03, 2015
WARDS | The year-to-date SAAR of 16.9 million units, including the second-quarter total of 17.1 million, were both 10-year highs for the US Auto Market. [...]
Thu, Jul 02, 2015
Call it Uber for Doctors -- the startups trying to make doctor house calls cool again are really looking to the past. [...]
Wed, Jun 24, 2015

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