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The Grateful Thread, 2016

The Grateful Thread, 2016

We are grateful for all of our clients, friends, family. Happy Thanksgiving from ESA to you and your family. The Grateful Thread, 2016.

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Housing Market Continues to Slide in August

Housing Market Continues to Slide in August

ESA Great Graphs | The US Housing market slid again in August, this time with alarmingly low inventory available to meet demand. Median prices continued their 54-month trend of increases.

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Welcome to 2017. Right Now.

Welcome to 2017. Right Now.

ESA Top 5 Minute | Why is NOW the time to prospect? Lynne Edwards of ESA lays out the rationale. You might want to read this. Right now.

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(Thud) There Goes 2016’s Record Auto Pace

(Thud) There Goes 2016's Record Auto Pace

ESA Car Keys | That loud thud you heard was August's US auto market falling far short of expectations and 2016's record sales pace. The SAAR for August finished at 16.91M units.

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Top 5 Webinar | Get-The-Call

Top 5 Webinar | Get-The-Call

Looking to accelerate your conversion opportunities right now? ESA's Top 5 Get-The-Call Webinar on September 21 is built for you. See you then.

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ESA LOCAL MARKET BUZZ
Retail & Media Intel, Powered by ESA PIPELINE

Marketers thought the Web would allow perfectly targeted ads. Hasn’t worked out that way. [...]
Thu, Sep 24, 2015
It was an eventful second-quarter conference call for TrueCar, one which included reporting an almost $15M loss during the quarter, as well as plans for CEO and Chairman Scott Painter to step down later this year. [...]
Mon, Aug 10, 2015
WSJ | Overall political TV ad spending could total $4.4B this cycle, up from $3.8B in 2012, according to Kantar Media’s Campaign Media Analysis Group. Another report suggested online political ads could reach nearly $1B this cycle. [...]
Sat, Aug 01, 2015
Millennial car buyers are more likely to lease a car (29%) than Generation X and the baby boomers. And millennials are leasing more than ever. [...]
Fri, Jul 31, 2015
The retailer redesigns the retail campus to adding a new mezzanine level, another 50,000-square feet of selling space from the warehouse, a new wine bar and cafe. Grand opening is slated for Labor Day 2016--the complex will feature about 160,000 square feet in four buildings, said Mike Huber, Befort founder and CEO. Huber also spoke at ESA's ROI conference. [...]
Fri, Jul 17, 2015
Fueled partly by an increase in sales to first-time buyers, existing-home sales increased in May to their highest pace in nearly six years [...]
Thu, Jul 16, 2015
The nation's largest new-car retailer (240 dealerships) will stop using the internet vehicle-shopping service on July 15. TrueCar wanted more data, AutoNation said no. [...]
Mon, Jul 13, 2015
Advances in electric car technology (and lower pricing) could very well turn skeptics into plug-in adopters. [...]
Fri, Jul 03, 2015
WARDS | The year-to-date SAAR of 16.9 million units, including the second-quarter total of 17.1 million, were both 10-year highs for the US Auto Market. [...]
Thu, Jul 02, 2015
Call it Uber for Doctors -- the startups trying to make doctor house calls cool again are really looking to the past. [...]
Wed, Jun 24, 2015

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