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Another Banner Year at #ROI2018

Another Banner Year at #ROI2018

ESA #ROI2018 | A hefty dose of gratitude and raised expectations as we look forward to the rest of 2018. Thanks to all that joined ESA at their 29th Annual Show ... and please circle the same week in February for 2019!

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ROI2018 Attendees

ROI2018 Attendees

From the home office in Red Bank, New Jersey ... here are your TOP 10 ROI2018 Hacks. Get ready for ROI, and Raise Your Expectations!

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A CPO Strategy for 2018?

A CPO Strategy for 2018?

ESA Car Keys | Expect an (even) stronger focus on Certified Pre-Owned cars in 2018. Last year saw 2.6M CPO vehicles sold in the US -- to provide some relevance, that's more units than any automaker, expect for GM.

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Third Consecutive Year for 17M+ Auto Sales

Third Consecutive Year for 17M+ Auto Sales

ESA Car Keys | With nearly 1.6M units sold in December -- a SAAR pace of 17.8M units -- the US Automotive Market finished the year at 17.13M units. A good year by many standards, but down 1.9% from 2016's record sales of 17.46M vehicles.

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Existing-Home Sales Up 2.0%

Existing-Home Sales Up 2.0%

EHS | Even in the face of inventory shortages and hurricane hangover, the housing market is showing strong signs in Q4, on the back of a strong jobs market.

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What’s Your Intent Percent? – ESA

What’s Your Intent Percent? – ESA

Roland Eckstein | Knowing and positively affecting intent percent can be achieved through all phases of the purchase funnel.

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