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Housing Market Propping-Up Home Spending?

Housing Market Propping-Up Home Spending?

ESA Great Graphs | The housing market might not be all the way back, but signs of increased spending around the home are present in many markets. (Jake Winchell, ESA)

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June US Auto Market Cools Down

June US Auto Market Cools Down

ESA Car Keys | Once again, US light vehicle sales showed gains and losses in June 2016, as the SAAR dipped all the way down to 16.6M units.

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ESA Top 5 for 2017 Webinar

ESA Top 5 for 2017 Webinar

ESA Top 5 Webinars | Join ESA on July 6 @ 11AM EDT for a concise look at 3 key catalysts in 5 big-revenue sectors. Your 2017 strategy begins here. Registration is FREE.

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Housing: Highest EHS Pace in Nearly a Decade

Housing: Highest EHS Pace in Nearly a Decade

ESA Great Graphs | The May US Housing market was Exhibit A for supply (tight) and demand (high), leading to a new peak in average existing-home prices.

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5 Common Pitfalls Leading Auto Dealers Avoid

5 Common Pitfalls Leading Auto Dealers Avoid

Adam Armbruster on Auto | Yes, volume of traffic is still important at the auto dealership. But not as correlated to success as the conversion engine in place on the sales floor.

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Ad Blocking To Rise Double-Digits Again

Ad Blocking To Rise Double-Digits Again

ESA Great Graphs | Publishers and marketers concerned about ad blocking are adjusting strategy to reach their targets. This arms race has only just begun.

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ESA LOCAL MARKET BUZZ
Retail & Media Intel, Powered by ESA PIPELINE

Marketers thought the Web would allow perfectly targeted ads. Hasn’t worked out that way. [...]
Thu, Sep 24, 2015
It was an eventful second-quarter conference call for TrueCar, one which included reporting an almost $15M loss during the quarter, as well as plans for CEO and Chairman Scott Painter to step down later this year. [...]
Mon, Aug 10, 2015
WSJ | Overall political TV ad spending could total $4.4B this cycle, up from $3.8B in 2012, according to Kantar Media’s Campaign Media Analysis Group. Another report suggested online political ads could reach nearly $1B this cycle. [...]
Sat, Aug 01, 2015
Millennial car buyers are more likely to lease a car (29%) than Generation X and the baby boomers. And millennials are leasing more than ever. [...]
Fri, Jul 31, 2015
The retailer redesigns the retail campus to adding a new mezzanine level, another 50,000-square feet of selling space from the warehouse, a new wine bar and cafe. Grand opening is slated for Labor Day 2016--the complex will feature about 160,000 square feet in four buildings, said Mike Huber, Befort founder and CEO. Huber also spoke at ESA's ROI conference. [...]
Fri, Jul 17, 2015
Fueled partly by an increase in sales to first-time buyers, existing-home sales increased in May to their highest pace in nearly six years [...]
Thu, Jul 16, 2015
The nation's largest new-car retailer (240 dealerships) will stop using the internet vehicle-shopping service on July 15. TrueCar wanted more data, AutoNation said no. [...]
Mon, Jul 13, 2015
Advances in electric car technology (and lower pricing) could very well turn skeptics into plug-in adopters. [...]
Fri, Jul 03, 2015
WARDS | The year-to-date SAAR of 16.9 million units, including the second-quarter total of 17.1 million, were both 10-year highs for the US Auto Market. [...]
Thu, Jul 02, 2015
Call it Uber for Doctors -- the startups trying to make doctor house calls cool again are really looking to the past. [...]
Wed, Jun 24, 2015

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