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ROI2015 set for JAN 21-23

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Welcome to ESA. Welcome to RESULTS.
Warren Buffett, Media Planner

Warren Buffett, Media Planner

What if Warren Buffett was a media buyer? The Oracle of Omaha's financial strategies translate beautifully to the media world, especially when it comes to diversification.

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88 Days and Growing?

88 Days and Growing?

As the pace of auto sales slows in early Q1, some dealers are seeing their Days Supply (inventory) hit extreme levels.

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Car Keys: Your Auto Market in 2014

Car Keys: Your Auto Market in 2014

What's next in the automotive market after an ice cold start to 2014? Some dealers are sitting on over four months worth of inventory, as the retail winter continues.

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Cord Cutting: Cable’s Challenge

Cord Cutting: Cable's Challenge

Cable co's will continue to see their set of challenges in 2014. Bundling appears here to stay ... and the trend of cord cutting isn't going away either. Advertisers take note.

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State of the Automotive Industry

State of the Automotive Industry

Why do some dealers spend twice as much per-unit on advertising? Great info on your local auto market. NADA Data 2013 is a must read.

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A 2014 Watch List

A 2014 Watch List

Macro trends with impact on your local automotive, housing, service and employment markets in 2014.

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ESA Pipeline
Retail & Media Intel

ESA LOCAL MARKET BUZZ
Retail & Media Intel, Powered by ESA PIPELINE

NetNewsCheck | The effect of "screen stacking" on today's media consumer. [...]
Fri, Jul 25, 2014
Searching for product info online? Google Now will point you to a nearby store that has it in stock. [...]
Thu, Jul 24, 2014
MediaPost | Online video service Aereo suspended operations on Saturday, just days after its defeat at the Supreme Court. [...]
Thu, Jul 24, 2014
MediaPost | Another read on the long-term and short-term impact of the Aereo ruling. [...]
Tue, May 06, 2014
eMarketer | Two years ago your business's Facebook Page would reach 16% of your base. Today it's about 6.5% organic reach. [...]
Fri, May 02, 2014
NYTimes | Good read about Aereo, broadcasters, the Supreme Court, and the future of local broadcast television. [...]
Thu, Apr 24, 2014
See more from the ESA Pipeline >>


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