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		Address ESA & Company 565 Highway 35, Suite 9 Red Bank, NJ 07701 Phone (732) 530-1996 Email ESA on Facebook Be a fan of ESA!				ESA & COMPANY OUR BUSINESS IS NEW BUSINESS Eckstein, Summers, Armbruster & Company is the nation's premier retail advertising and media sales consultancy. Founded in 1981, the firm works in over 70 U.S. media markets with thousands of local advertisers each calendar year. ESA campaigns, designed to deliver market share gains with a declining cost of new customer acquisition, reach over 60% of U.S. households and span each category of business. NEWS & EVENTS The Massive Exodus from Print Media Dave Eckstein | The glut of dying media (print) at the local level is about to change hands. Are you ready? Credit Unions Spending to Save Jodi de Riszner | How Credit Unions can use media to avoid an NCUA fine. Ten Dirty Secrets of Paid Search (Part 2) Dave Eckstein | For local advertisers, paid search is failing at its main objective, converting leads into customers (Part 2). Ten Dirty Secrets of Paid Search (Part 1) Dave Eckstein | For local advertisers, paid search is failing at its main objective: converting leads into customers. Retail Lessons From a New-and-Improved Walmart Chris Ohlinger, CEO of SIRS | Love 'em or hate 'em, Walmart's recent moves hold a few lessons for local retailers today. Slicing Into Inefficiencies of Direct Mail Jodi de Riszner | Even a razor-thin cost-per-lead can improve by cost-shifting out of inefficient media like direct mail.				TV SALES DASHBOARD ProspectProfile You got the call... Here's your scoop. The Catalyst™ Retail, sales, and media intelligence that works. ESA Pipeline Fresh intel to help you fill the sales pipeline ROI2010 New Biz Conference Jan 20-22, 2010 AdProfit™ Retail seminars that accelerate new biz. FastForward™ TV sales training with 8:1 ROI in 6 weeks. AEssentials™ Killer sales tools for ESA member stations.
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