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(Thud) There Goes 2016’s Record Auto Pace

(Thud) There Goes 2016's Record Auto Pace

ESA Car Keys | That loud thud you heard was August's US auto market falling far short of expectations and 2016's record sales pace. The SAAR for August finished at 16.91M units.

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Top 5 Webinar | Get-The-Call

Top 5 Webinar | Get-The-Call

Looking to accelerate your conversion opportunities right now? ESA's Top 5 Get-The-Call Webinar on September 21 is built for you. See you then.

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July Home Sales Drop, Prices Up

July Home Sales Drop, Prices Up

ESA Great Graphs | With housing inventory hovering near historic lows, US existing home sales declined in July, while pricing surged again.

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Ten Years, 10 Points

Ten Years, 10 Points

ESA Car Keys | In the ten years from 2006 to 2016, Detroit's "Big 3" have seen an erosion of ten full points of share. That's over 1.7M vehicles per calendar year, folks.

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US Auto Market Flat. Or Is It?

US Auto Market Flat. Or Is It?

What we've learned numerous times about a "flat year" (US Auto sales volume +1.1% through 7 months): Nobody's really flat.

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Housing Market Propping-Up Home Spending?

Housing Market Propping-Up Home Spending?

ESA Great Graphs | The housing market might not be all the way back, but signs of increased spending around the home are present in many markets. (Jake Winchell, ESA)

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ESA LOCAL MARKET BUZZ
Retail & Media Intel, Powered by ESA PIPELINE

Marketers thought the Web would allow perfectly targeted ads. Hasn’t worked out that way. [...]
Thu, Sep 24, 2015
It was an eventful second-quarter conference call for TrueCar, one which included reporting an almost $15M loss during the quarter, as well as plans for CEO and Chairman Scott Painter to step down later this year. [...]
Mon, Aug 10, 2015
WSJ | Overall political TV ad spending could total $4.4B this cycle, up from $3.8B in 2012, according to Kantar Media’s Campaign Media Analysis Group. Another report suggested online political ads could reach nearly $1B this cycle. [...]
Sat, Aug 01, 2015
Millennial car buyers are more likely to lease a car (29%) than Generation X and the baby boomers. And millennials are leasing more than ever. [...]
Fri, Jul 31, 2015
The retailer redesigns the retail campus to adding a new mezzanine level, another 50,000-square feet of selling space from the warehouse, a new wine bar and cafe. Grand opening is slated for Labor Day 2016--the complex will feature about 160,000 square feet in four buildings, said Mike Huber, Befort founder and CEO. Huber also spoke at ESA's ROI conference. [...]
Fri, Jul 17, 2015
Fueled partly by an increase in sales to first-time buyers, existing-home sales increased in May to their highest pace in nearly six years [...]
Thu, Jul 16, 2015
The nation's largest new-car retailer (240 dealerships) will stop using the internet vehicle-shopping service on July 15. TrueCar wanted more data, AutoNation said no. [...]
Mon, Jul 13, 2015
Advances in electric car technology (and lower pricing) could very well turn skeptics into plug-in adopters. [...]
Fri, Jul 03, 2015
WARDS | The year-to-date SAAR of 16.9 million units, including the second-quarter total of 17.1 million, were both 10-year highs for the US Auto Market. [...]
Thu, Jul 02, 2015
Call it Uber for Doctors -- the startups trying to make doctor house calls cool again are really looking to the past. [...]
Wed, Jun 24, 2015

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