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		Address ESA & Company 565 Highway 35, Suite 9 Red Bank, NJ 07701 Phone (732) 530-1996 Email				ESA & COMPANY OUR BUSINESS IS NEW BUSINESS Eckstein, Summers, Armbruster & Company is the nation's premier retail advertising and media sales consultancy. Founded in 1981, the firm works in over 70 U.S. media markets with thousands of local advertisers each calendar year. ESA campaigns, designed to deliver market share gains with a declining cost of new customer acquisition, reach over 60% of U.S. households and span each category of business. NEWS & EVENTS How to Stretch Ad Dollars | Adam Armbruster Making your ad budget work beyond its size Value Communication | Mac McDonald How well are retailers communicating with customers today, both current and potential? The Math of Acquiring New Customers | Roland ... Our clients are getting back to basics, we had better meet them there. Being #1 on Google Only Half the Battle | Dave ... Search optimization is important today; lead-generation is paramount. The Real Path to Advertising ROI | Dave Eckstein Measuring advertising performance should be simple. The Time For Extreme Value Is Now | Gerry Summers Tired of waiting for blue skies? Don't.				TV SALES DASHBOARD ProspectProfile You got the call... Here's your scoop. The Catalyst™ Retail, sales, and media intelligence that works. ESA Pipeline Fresh intel to help you fill the sales pipeline ROI2010 New Biz Conference Jan 20-22, 2010 AdProfit™ Retail seminars that accelerate new biz. FastForward™ TV sales training with 8:1 ROI in 6 weeks. AEssentials™ Killer sales tools for ESA member stations.
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