2012: THE Q4 JUMP-START | ESA & COMPANYEstimates for 2012 are all over the map, and most are cloaked in a waning degree of confidence. How good will your 2012 be? It’s directly related to your sales performance in Q4 of 2011. The following is one of a series of quick posts to help local sales teams get a jumpstart on 2012 … right now.
QUESTION:
How many home services companies need help right now?
ANSWER:
The home services industry has become a huge player on the local level — on par with automotive. These companies are pacing against huge Q4 2010 numbers that were propped up by federal and local tax incentives for homeowners.
ADVICE:
Your Q4 opportunity has up-and-left already. But right now your team needs a steady diet of home services calls. Companies are looking to maintain momentum in the market, as the tax incentives were followed by a drop in consumer demand — much like cash-for-clunkers. They need a plan for 2012, and that planning starts today. Create your Top 10 list right now, and get some boots on the ground. Estimating an efficient media budget is simple — contact your ESA consultant for help.
Roland Eckstein is the Managing Partner of ESA & Company, an advertising strategy firm based in Red Bank, New Jersey that accelerates profit for local businesses.
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