2012: THE Q4 JUMP-START | ESA & COMPANYEstimates for 2012 are all over the map, and most are cloaked in a waning degree of confidence. How good will your 2012 be? It’s directly related to your sales performance in Q4 of 2011. The following is one of a series of quick posts to help local sales teams get a jumpstart on 2012 … right now.
QUESTION:
Want more confidence on your next automotive call?
ANSWER:
Here’s a sampling of today’s automotive ticker:
- GM +2%: Only the Chevy brand is up. GMC, Caddy, Buick down.
- Chrysler +27%: Best non-clunker result since April 1996.
- Toyota +3.4%: Loading up inventory and ad budget for big comeback.
- VW +40%: Strong evidence of VW’s new plan to join the big stage.
Source: Ward’s Auto, Counting Cars
ADVICE:
Spend 5-10 minutes getting a quick read on the auto market … especially at the beginning of each month. Follow Steve Finlay and John Sousanis of Ward’s Auto. Steve is an expert on the automotive retail market and an ESA ROI presenter, John is a whiz with the auto numbers — his Counting Cars blog is second-to-none.
Dave Eckstein is a Partner in the firm ESA & Company. He specializes in highly profitable market share growth for local businesses and gets a kick out of demonstrating a declining cost of customer acquisition. He plays baseball, but isn't that Dave Eckstein.
ESA Graph of the Week
