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Strong February for Automotive

Published on March 5, 2012 by
ESA & Company |  Jumpstart: 20122012 JUMPSTART | ESA & COMPANY
Estimates for 2012 are all over the map, and most are cloaked in a waning degree of confidence. How good will your 2012 be? It’s directly related to your sales performance right now. The following is one of a series of quick posts to help local sales teams get a jumpstart on the competition … right now.

Want more confidence on your next automotive call?

ANSWER:
US Auto Sales | February 2012
Know the numbers! Here’s a quick preview of February’s US auto sales results, which came in stronger than expected:
- Suzuki +47%.
- VW +42%.
- Chrysler +40%.
- Kia +37%.
- Hyunda +18%.
- Ford +14%.
- Toyota +12%.
- Honda +12%.
- GM +1.1%.
Source: Reuters Industry Reports

ADVICE:
Spend 5-10 minutes getting a quick read on the auto market … especially at the beginning of each month. Follow Steve Finlay and John Sousanis of Ward’s Auto. Steve is an expert on the automotive retail market and an ESA ROI presenter, John is a whiz with the auto numbers — his Counting Cars blog is second-to-none.

Dave Eckstein, ESA & Company | Real. Local. Results: 2012Dave Eckstein is a Partner in the firm ESA & Company. He specializes in highly profitable market share growth for local businesses and gets a kick out of demonstrating a declining cost of customer acquisition. He plays baseball, but isn't that Dave Eckstein.

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