Estimates for 2012 are all over the map, and most are cloaked in a waning degree of confidence. How good will your 2012 be? It’s directly related to your sales performance right now. The following is one of a series of quick posts to help local sales teams get (and keep) a jump on the competition in 2012 … right now.
Many auto dealers had a “strong April” in 2012 … but how are they doing vis-a-vis their brand’s performance?
Comparing an auto dealer’s April numbers with the overall US Sales trending of their brand(s) provides a good indication if the dealer is outperforming or lagging (see ESA Auto Scoreboard below). April 2012 was another strong month for US auto sales, even though the Big 3 domestic makes lagged import performance. European vehicles enjoyed the biggest surge, posting a 30%+ gain in year-to-year sales, while Asia/Pacific brands were a bit ahead of overall trending. Automaker winners for April included Volkswagen, Daimler, and Chrysler, while Toyota and BMW also significantly outperformed the pack. GM, Ford, and Honda all trailed the larger market.
Be sure you know your automotive numbers. Having a “good month” is always a relative term, especially in this automotive climate. Follow ESA for frequent automotive intel, and visit Wards Auto for all the US sales performance data.
Dave Eckstein is a Partner in the firm ESA & Company. He specializes in highly profitable market share growth for local businesses and gets a kick out of demonstrating a declining cost of customer acquisition. He plays baseball, but isn't that Dave Eckstein.