2013: Take a Stance

Several times within the past couple of months, the Wall Street Journal and others have projected that the U.S. housing industry is finally showing signs of recovery. Typically, that can mean good news for local industries like furnishings, bedding, home services and others.

Whether a full-blown recovery is in the cards isn’t the question here. Obviously, this would be welcomed heartily by local retailers, but there’s a bigger story.

The best companies have a knack for thriving regardless of the economic climate — especially those that stand for something.

Sunil Agrawal of Furniture MartTake Furniture Mart, of Louisiana. The seven-store retailer has weathered the economic storm quite well, and stands to continue its upward momentum into 2013 and beyond as the market recovers. The company has clearly taken a stance in its market — for example, promising value, in-stock inventory, and a no-pressure shopping experience. How many local stores can promise (and consistently deliver) consumer-friendly features like this?

All this, mind you, while increasingly competitive big box and internet retailers continue to grab share from markets all across the US.

Sunil Agrawal of Furniture Mart lives these promises every day. While it’s great to hear about local success in the furnishings industry, there’s also a lesson here on taking a stance and delivering on promises. This is the stuff that delivers market-leading results, regardless of industry.

ESA is proud to welcome Sunil Agrawal as a guest presenter at ESA’s ROI2013 Conference in January.

What will you stand for in 2013?


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Dave Eckstein, ESA & Company | Real. Local. Results: 2012Dave Eckstein is a Partner in the firm ESA & Company. He specializes in highly profitable market share growth for local businesses and gets a kick out of demonstrating a declining cost of customer acquisition. He plays baseball, but isn’t that Dave Eckstein.

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