2013: Keeping Simple Wins

Let’s keep this simple: Consumers love simplicity.

This is not the result of a poll. If you’re looking for proof that “simple” wins, just take a look at how consumers vote with their dollars.

Nobody has made real estate any easier than McGeough & Lamacchia Realty. John McGeough and Anthony Lamacchia, co-founders of the company, have made a difficult process very simple for thousands of home buyers and sellers in Massachusetts and New Hampshire.

But there are two lessons in this tale.

First, the company has restructured the traditional realty office into one that supports the customer 24/7, by dedicating separate sales and service personnel to cater to the market’s needs. In short, M&L have become the “easy button” in the New England real estate market.

Second, they have delivered this advantage to the market with a simple and timely message in a disciplined marketing campaign.

Key point: These two simple rules apply not just for real estate companies and local businesses. They also apply to local media execs.

The results speak for themselves: They have grown to the #1 agents in Massachusetts. McGeough & Lamacchia have also been featured in The Wall Street Journal, Boston Business Journal, and other media outlets.

Keep in mind, this story is just beginning — John and Anthony did not go out on their own until 2009. As the housing market shows signs of recovery, McGeough and Lamacchia is well-positioned to accelerate their growth in 2013 and beyond.

Anthony LamacchiaJohn McGeoughYou may have guessed this is a local category with promise in 2013.

ESA is thrilled to have both John McGeough and Anthony Lamacchia join us as guest presenters at the ROI2013 Conference in January. Come see what we mean when we say “real local results.”

Real estate is not an easy business. John and Anthony have just made it seem that way.


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Dave Eckstein, ESA & Company | Real. Local. Results: 2012Dave Eckstein is a Partner in the firm ESA & Company. He specializes in highly profitable market share growth for local businesses and gets a kick out of demonstrating a declining cost of customer acquisition. He plays baseball, but isn't that Dave Eckstein.

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