It’s an easy question, but one that often gets pushed aside by other so-called priorities.
What really motivates you?
Some of us can answer this question immediately, because that motivation continues to serve as a driver for us. This is definitely the case with Michael Gibson, an attorney from Florida. His source of motivation is very personal and real.
In December of 2000, Gibson’s mother was hit head-on by an elderly driver. The ensuing medical procedures and care she needed presented enormous personal and financial burdens for the Gibson family. As a side-effect of this event, Michael’s grandmother was put into a nursing home and died not long after.
A college student at the time, Gibson found inspiration in the legal counsel and representation his family received during a very challenging time. He knew then, that this was precisely what he wanted to do for other families.
Today, Michael’s legal firm has earned a name as a place where individuals and families should go when they need legal representation.
The growth of the Michael T. Gibson legal team has enabled its founder’s inspiration to become a reality. But to call this just another growth story would be selling it short. Gibson’s own words might describe it best:
My entire legal career and law practice has been devoted to representing injured people against insurance companies, hospitals, and nursing homes. I do this because I see my mother and grandmother, at least a little, in every client I have the honor to represent. My experience in my family makes being a plaintiff’s civil trial lawyer extremely important to me and my family. I take great pride in who I represent and why.
ESA is honored to have Michael Gibson join us as a guest presenter at the ROI2013 Conference in January. Come see what we mean when we say “real local results.”
We’ve heard many stories of success and growth over the years at ROI conferences. This one is a little more personal.
What will motivate you in 2013?
REGISTER FOR ESA’s ROI2013 CONFERENCE TODAY!
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Dave Eckstein is a Partner in the firm ESA & Company. He specializes in highly profitable market share growth for local businesses and gets a kick out of demonstrating a declining cost of customer acquisition. He plays baseball, but isn't that Dave Eckstein.
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