Automotive sales begin year at 16.6M pace.
January 2015 will go down as a month driven by truck and large-SUV sales, as continued low gas prices are fueling sales of heavier vehicles. The month of January 2015 delivered a 9.3% increase over January 2014 — which you may recall was plagued by horrible winter weather that thwarted sales. Your Car Keys recap follows.
JANUARY 2015 HIGHLIGHTS
Wards Auto and NADA MarketBeat
- SAAR (January): 16.6M units
- January Units: 1.146M vehicles sold
- +9.3% DSR* over prior year (vs. January 2014)
- Big Gainers: Light trucks +14.4%, Large pickups, SUVs, CUVs, Vans +17.2%
- Laggards: Luxury cars -1.5%
*DSR: Daily Sales Rate. This January had more selling days for auto dealers than January 2014.
SOURCES: NADA MarketBeat, January 2015. Wards Automotive, Counting Cars, January 2015.
Dave Eckstein is a Partner in the firm ESA & Company. He specializes in highly profitable market share growth for local businesses and gets a kick out of demonstrating a declining cost of customer acquisition. He plays baseball, but isn't that Dave Eckstein.