May’s 17.7M Pace is Best Since July 2005.
May’s automotive market provided a glimpse back to pre-recession peak levels.
No matter what measuring stick you use, sales volume, daily sales rate, or SAAR, the industry hit a peak level not seen in a decade.
GM, FCA, Toyota and Subaru all recorded impressive tallies, as the May auto market was once again driven by the continued strength of light-truck sales.
Your Car Keys recap follows.
MAY 2015 HIGHLIGHTS
Wards Auto and NADA MarketBeat
- SAAR (May): 17.7M units (best since July 2005
- May Units: 1.627M vehicles sold
- DSR* +5.5% vs May 2014
- Big Gainers: Daimler +16.6%, Subaru +16.5%, Audi +15.3%, VW +12.2%, Fiat-Chrysler +7.7%, GM +6.9%
- Laggards: No major brands saw DSR go down
*DSR: Daily Sales Rate. A more reliable indicator of the pace of auto sales which accounts for actual car-selling days per month.
SOURCES: NADA MarketBeat, Wards Automotive, Automotive News.
Dave Eckstein is a Partner in the firm ESA & Company. He specializes in highly profitable market share growth for local businesses and gets a kick out of demonstrating a declining cost of customer acquisition. He plays baseball, but isn't that Dave Eckstein.