Car Keys: May Best Auto Month in 10 Years


ESA Car Keys | Automotive Market Intel

May’s 17.7M Pace is Best Since July 2005.

May’s automotive market provided a glimpse back to pre-recession peak levels.

No matter what measuring stick you use, sales volume, daily sales rate, or SAAR, the industry hit a peak level not seen in a decade.

GM, FCA, Toyota and Subaru all recorded impressive tallies, as the May auto market was once again driven by the continued strength of light-truck sales.

Your Car Keys recap follows.


NADA-MarketBeat-ADGraph-2015May

Chart: NADA MarketBeat, May 2015

MAY 2015 HIGHLIGHTS

Wards Auto and NADA MarketBeat

  • SAAR (May): 17.7M units (best since July 2005
  • May Units: 1.627M vehicles sold
  • DSR* +5.5% vs May 2014
  • Big Gainers: Daimler +16.6%, Subaru +16.5%, Audi +15.3%, VW +12.2%, Fiat-Chrysler +7.7%, GM +6.9%
  • Laggards: No major brands saw DSR go down

Be sure to visit NADA’s MarketBeat, or Wards Auto for a concise recap of the US automotive market.

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*DSR: Daily Sales Rate. A more reliable indicator of the pace of auto sales which accounts for actual car-selling days per month.
SOURCES: NADA MarketBeat, Wards Automotive, Automotive News.

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Dave Eckstein, ESA & Company | Real. Local. Results: 2012Dave Eckstein is a Partner in the firm ESA & Company. He specializes in highly profitable market share growth for local businesses and gets a kick out of demonstrating a declining cost of customer acquisition. He plays baseball, but isn't that Dave Eckstein.


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