In a global economy that has seen plateaued demand from China and collapsing demand from Russia, the German automaker is on pace to become the worldwide leader in automotive sales in 2015, three years ahead of expectations.
Even with an eye on volume (both VW and Toyota moved over five million vehicles through June of 2015), the primary focus today is profitability.
GM finished below Toyota, rounding out the top 3 globally.
Dave Eckstein is a Partner in the firm ESA & Company. He specializes in highly profitable market share growth for local businesses and gets a kick out of demonstrating a declining cost of customer acquisition. He plays baseball, but isn't that Dave Eckstein.