July 2015 held form with current trending, as another strong month is on the books in the US automotive market.
Light trucks continue to fuel the auto market’s growth, with crossover and pickup volume at record levels once again. July’s final tally was the industry’s highest since 2005.
The prolonged growth of the auto market continues to beat all expectations and gain strength in an otherwise mixed economy.
Your Car Keys recap follows.
JULY 2015 HIGHLIGHTS
Wards Auto and NADA MarketBeat
- SAAR (July): 17.5M units
- July Units: 1.5M vehicles sold
- DSR* +5.3% vs July 2014
- Big Gainers: Subaru +10.5%, Nissan +7.8%, Honda +7.7%, GM +7.2%, Fiat-Chrysler +6.4%, Hyundai +6%
- Laggards: BMW -0.2%, Daimler -2.0%
*DSR: Daily Sales Rate. A more reliable indicator of the pace of auto sales which accounts for actual car-selling days per month.
SOURCES: NADA MarketBeat, Wards Automotive, Automotive News.
Dave Eckstein is a Partner in the firm ESA & Company. He specializes in highly profitable market share growth for local businesses and gets a kick out of demonstrating a declining cost of customer acquisition. He plays baseball, but isn't that Dave Eckstein.