With the holiday season right around the corner (I’m allowed to say that when we’ve seen Christmas displays at stores already!), consumers are one again shifting gears in their shopping behavior and device usage. Recent research is showing continued increase in mobile usage for shopping and product research during the 2015 Holiday Season.
Which begs the question … how’s your mobile?
Read more about this here: eMarketer | Time to Start Thinking About the Holidays … and Mobile.
Dave Eckstein is a Partner in the firm ESA & Company. He specializes in highly profitable market share growth for local businesses and gets a kick out of demonstrating a declining cost of customer acquisition. He plays baseball, but isn't that Dave Eckstein.