Over the first six months of 2015, year-over-year growth in MPVD subscribers (multichannel video programming distributor, or pay television) went negative. Explaining away this trend with the tired, commonplace “seasonality excuse” are no longer valid, mostly because this year’s decline is showing acceleration.
The percent of US households with cable subscriptions has been eroding for 5 years. When you take into account the number of cord-cutters (people disconnecting their cable subscription) along with the growing lot of “cable-nevering” households (new households that never hook up cable television, it’s broadband connection only for these folks), the decline is significant, and steady.
Read more at Business Insider: Cable TV Subscribers Plunging.
Dave Eckstein is a Partner in the firm ESA & Company. He specializes in highly profitable market share growth for local businesses and gets a kick out of demonstrating a declining cost of customer acquisition. He plays baseball, but isn't that Dave Eckstein.