While all the recent headlines have focused on Volkswagen’s problems, the auto market continued to raise the bar. Automotive News reported September finishing with a SAAR of 18.17M.
All major brands — with the exception of VW — posted gains, most of them of the double-digit variety, over September 2014. By volume, the market gained 15.7%, and given where the Labor Day holiday fell in 2015 (vs 2014), this translated to an increase of 11.2% in the DSR.*
Light trucks (pickups, SUVs, and CUVs) continue to fuel the market’s surge in volume. With three quarters of the year in the books, and six of the nine months pacing above the 17M threshold, 2015 could finish in the same territory as the auto market’s best year ever, when 17.4M units were sold in 2000.
One final, yet important point: Even while the market is flush with volume, dealers continue to look for means to protect their gross profits.
Your ESA Car Keys recap follows.
SEPTEMBER 2015 HIGHLIGHTS
Wards Auto and NADA MarketBeat
- SAAR (September): 18.1M+ units
- September Units: 1.44M vehicles sold
- DSR* +11.2% vs September 2014
- Big Gainers: Subaru +22.7%, Ford +19.2%, Kia +17.7%, Nissan +13.6%, Toyota +11.6%, Hyundai +9.7%, Fiat-Chrysler +9.1%, GM +8.0%
- Laggards: VW -3.5%
*DSR: Daily Sales Rate. A more reliable indicator of the pace of auto sales which accounts for actual car-selling days per month.
SOURCES: NADA MarketBeat, Wards Automotive, Automotive News.
Dave Eckstein is a Partner in the firm ESA & Company. He specializes in highly profitable market share growth for local businesses and gets a kick out of demonstrating a declining cost of customer acquisition. He plays baseball, but isn't that Dave Eckstein.