Record automotive volume masks the real problem: profit margins. What will happen when demand doesn’t meet supply — i.e. when buyers aren’t as plentiful as units on the lots of overstocked dealers? This is not 2009 again, but expect dealers to refocus.
Leading dealers are using strategies to shift gears in 2016, including dealer exclusives, better use (and merchandising) of CPO inventory, innovation on the retail and sales floor, and more precision in the advertising department.
To get a hot read on the dealer’s “red zone” for 2016, read Three Odd Reasons for Car Dealers to Increase Market Share by ESA’s Adam Armbruster on Wards Auto’s IdeaXchange.
Want more great automotive retail and growth ideas? Follow ESA Car Keys, or Adam Armbruster on Wards Auto’s ideaXchange.