The US auto market recorded a solid December and finished the year at 17.47M units, besting 2000’s prior record for a full-year of automotive sales volume.
All major brands finished 2015 with year-over-year volume gains over 2014. No surprise — the automaker with the largest percentage gain in volume was Subaru with a +13.4% increase, more than doubling the market’s +5.7% gain for the year. Light trucks, SUVs and CUVs continued to post strong numbers.
Other automakers joining Subaru in outpacing the market in 2015 included Kia (+7.9%), Fiat-Chrysler (+7.2%), and Nissan (+7.1%). Ford and Toyota both increased by +5.3% during the 12 months, while GM and Hyundai followed with +5.0% gains.
Individual brands that were near or above doubling 2015’s pace of growth included Jeep (+24.9%), Infiniti (+13.8%), GMC (+11.3%), and Audi (+11.1%).
Your ESA Car Keys recap follows.
FULL-YEAR 2015 HIGHLIGHTS
Automotive News, Wards Auto and NADA MarketBeat
- 2015 Total Units: 17.47M vehicles sold
- Change: +5.7% vs FY 2014
- Big Gainers: Subaru +13.4%, Kia +7.9%, Fiat-Chrysler +7.2%, Nissan +7.1%.
- Laggards: VW/Audi +0.4% (VW brand -4.8%, Audi +11.1%), BMW +2.2%, Honda +3.0%
*DSR: Daily Sales Rate. A more reliable indicator of the pace of auto sales which accounts for actual car-selling days per month.
*SAAR: Seasonally-Adjusted Annual Sales Rate.
SOURCES: NADA MarketBeat, Wards Automotive, Automotive News.
Dave Eckstein is a Partner in the firm ESA & Company. He specializes in highly profitable market share growth for local businesses and gets a kick out of demonstrating a declining cost of customer acquisition. He plays baseball, but isn't that Dave Eckstein.