5 Common Pitfalls Leading Auto Dealers Avoid
Growth of leading automotive dealers today is only partly about the volume of traffic. In many cases it is the quality of traffic and the conversion engine that are more correlated
to positive results — or lack thereof.
ESA Senior Partner Adam Armburster outlines five glaring mistakes made at many dealerships on WardsAuto IdeaXchange™.
“Often I do the math at a dealership, taking the total sales leads divided by the BDC staff levels. Usually, the average lead count per staffer is way over industry benchmarks. The BDC is literally choking on sales leads
. I once found a young BDC rep handling 400 leads a month.”
Read the full article here: Five Glaring Mistakes Car Dealers Should Avoid | Adam Armbruster on WardsAuto ideaXchange.
Adam Armbruster is a Senior Partner in the retail and media strategy firm ESA & Company. He can be reached at firstname.lastname@example.org.