While May’s seasonally-adjusted annualized rate (SAAR) of US auto sales finished at 17.37M units, an increase over April, total volume was down 6.1% in the market versus May 2015. With fewer selling days for dealers, DSR* (daily sales rate) showed a modest 1.7% year-over-year gain. Most major automakers showed a contraction in units sold, some quite significant.
Among the “Big 6″, only Fiat Chrysler showed an increase in volume over last May. VW, GM, Ford, Toyota and BMW all lost ground for the month, with volume decreases that dropped more dramatically than the market’s. Hyundai was a rare bright spot in year-over-year pacing, with volume gains of 11.6% and DSR up nearly 21%.
May’s reporting period was abbreviated, beginning May 3rd and including only 4 weekends of lot activity. Worth noting that GM’s share of the US market — with it’s drastic decline in year-over-year performance — has fallen from 18% to 15.7% in the past 12 months.
Your ESA Car Keys recap follows.
MAY 2016 HIGHLIGHTS
Wards Auto and NADA MarketBeat
- May SAAR: 17.37M units
- May Units: 1.53M vehicles sold
- Change: DSR* +1.7% | Volume -6.1% vs May 2015
- Gainers (by Volume): Hyundai +11.6%, Audi +1.6%, Subaru +1.1%, FCA +1.1%, Kia +0.8%
- Laggards (by Volume): GM -18%, VW -17.2%, Toyota -9.6%, BMW -8.8%, Ford -6.6%, Honda -4.8%, Nissan -1.0%
*DSR: Daily Sales Rate. A more reliable indicator of the pace of auto sales which accounts for actual car-selling days per month.
*SAAR: Seasonally-Adjusted Annual Sales Rate.
SOURCES: Wards Automotive InfoBank, NADA MarketBeat, Automotive News.
Dave Eckstein is a Partner in the firm ESA & Company. He specializes in highly profitable market share growth for local businesses and gets a kick out of demonstrating a declining cost of customer acquisition. He plays baseball, but isn't that Dave Eckstein.