Overall, the auto market ended the first half of 2016 on a soft note, with June’s seasonally-adjusted annualized rate (SAAR) of US auto sales stumbling to 16.6M units. Total volume was up 1.3% year-over-year, but this gain came on the strength of an extra selling day in 2016. The market’s DSR* (daily sales rate) — a better indicator of the retail automotive pace — dipped 1.5% versus June 2015. DSR now has been down year-over-year in three of the past four months.
Signs of a plateau which surfaced in Spring were on display — especially in the passenger car segment. Light trucks accounted for a full 60% of volume (+6.7% vs 2015), while cars were down double-digits at -12.1%.
Big gainers included Kia and Nissan, while Ford and FCA showed modest gains in DSR over 2015. Despite the overall volume gains in the auto market, the SAAR pace for the remaining six months of 2016 would need to average 17.8M units for 2016 to finish ahead of 2015’s final tally.
Another sign of the industry’s plateau with half of 2016 in the books: two industry giants — GM and Toyota — have combined to shed 100,000 unit sales versus the 2015’s first half. GM’s half-year was off nearly 67,000 vehicles, while Toyota’s loss was half that.
Your ESA Car Keys recap follows.
JUNE 2016 HIGHLIGHTS
Wards Auto and NADA MarketBeat
- June SAAR: 16.61 units
- June Units: 1.506M vehicles sold
- Change: DSR* -1.5% | Volume +1.3% vs June 2015
- Gainers (by Volume): Kia +11.1%, Nissan +8.8%, FCA +2.6%, Ford +2.1%, Subaru +1.1%
- Laggards (by Volume): VW -24.8%, BMW -15.3%, Toyota -9.2%, GM -5.4%
*DSR: Daily Sales Rate. A more reliable indicator of the pace of auto sales which accounts for actual car-selling days per month.
*SAAR: Seasonally-Adjusted Annual Sales Rate.
SOURCES: Wards Automotive InfoBank, NADA MarketBeat, Automotive News.
Dave Eckstein is a Partner in the firm ESA & Company. He specializes in highly profitable market share growth for local businesses and gets a kick out of demonstrating a declining cost of customer acquisition. He plays baseball, but isn't that Dave Eckstein.