(Thud) There Goes 2016’s Record Auto Pace

ESA Car Keys | Automotive Market Intel
After a monster July where it appeared the 2016 full-year US auto market could surpass 2015’s record volume, those odds are looking very long now.

August’s final tally came in with a thud, especially for many major automakers, as the market’s seasonally-adjusted annualized rate (SAAR) of US auto sales finished at 16.91M units, a steep decline from July’s 17.78M and August 2015’s 17.7M pace.

Only one of the big six automakers finished August with a year-over-year increase: Fiat-Chrysler. GM, Ford, Toyota, Honda and Nissan were all lower versus 2015. Light trucks accounted for 61.5% of volume (+4.1% vs 2015), while passenger car sales were down -13.5%. This is the most lopsided trucks-to-cars balance ever in the US market (61.5% / 38.5%).

Gainers for the month included Fiat-Chrysler, Subaru, Daimler, and Audi.


August 2016 US Auto Market | Source: WardsAuto InfoBank

Your ESA Car Keys recap follows.


Wards Auto and NADA MarketBeat

  • August SAAR: 16.91 units
  • August Units: 1.506M vehicles sold
  • Change: DSR* -3.4% | Volume -3.4% vs August 2015
  • Gainers (by Volume): Subaru +14.7%, FCA +3.0%, Audi +2.5%, Daimler +2.0%, Honda +4.4%,
  • Laggards (by Volume): VW -9.1%, Ford -8.8%, Kia -7.9%, BMW -7.2%, Nissan -6.5%, GM -5.2%, Toyota -5.0%, Honda -3.8%

Be sure to visit NADA’s MarketBeat, or Wards Auto for a concise recap of the US automotive market.

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*DSR: Daily Sales Rate. A more reliable indicator of the pace of auto sales which accounts for actual car-selling days per month.
*SAAR: Seasonally-Adjusted Annual Sales Rate.
SOURCES: Wards Automotive InfoBank, NADA MarketBeat, Automotive News.


Dave Eckstein, ESA & Company | Real. Local. Results: 2012Dave Eckstein is a Partner in the firm ESA & Company. He specializes in highly profitable market share growth for local businesses and gets a kick out of demonstrating a declining cost of customer acquisition. He plays baseball, but isn't that Dave Eckstein.

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