It’s Official: Broadcast TV Works

I’m sure we’ve all heard the great news by now.  I must’ve received a dozen emails on Monday morning (Feb 23) announcing that broadcast television was indeed, working.  Imagine that.  The article, published by Ad Age, stated that television’s effectiveness is increasing for advertisers. Pardon us if we don’t seem…

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Simplifying the Broadcast-or-Cable Decision

TVB publishes a list called “Key Questions for Your Cable Guy” … a collection of things any advertiser should ask their cable salesperson when considering a local cable buy. It’s helpful, especially when you realize that local cable outfits are outselling many broadcast stations today. Some of the questions on TVB’s list…

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The Real Path to Advertising ROI

Dave Eckstein | Now that we can measure so much, have we forgotten to measure what counts — especially when it comes to advertising ROI?

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The Automotive Pipeline

I overheard something the other day that made me cringe. I’m paraphrasing here, but it was something along the lines of “Well, it just doesn’t make sense [as a media sales rep] to call on auto dealers today.” Whoa. We had better pause a moment before carrying through on such…

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Three Ways Google Adwords Fails The Local Business

Dave Eckstein | Tempted by the “cheap and easy” feel to paid search? Local advertisers had better look elsewhere.

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Retail Lessons From A New and Improved Walmart

Chris Ohlinger, CEO of SIRS | Love ‘em or hate ‘em, Walmart’s recent moves hold a few lessons for local retailers today.

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Ten Dirty Secrets of Paid-Search, Part 1

Dave Eckstein | For local advertisers, paid search is failing at its main objective, converting leads into customers.

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Ten Dirty Secrets of Paid Search, Part 2

Dave Eckstein | For local advertisers, paid search is failing at its main objective, converting leads into customers (Part 2).

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