Roland Eckstein

Roland Eckstein is the managing partner of ESA & Company

Worth a Share Point

Okay. Get a cup of coffee. Prepare to get really upset. An article from a well-read media publication recently espoused the “cost efficiencies” of cable zones over local broadcast television. Pardon the look on my face … but … “Excuse me?” Not only does cable do a great job selling…

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The Math of Acquiring New Customers

Why read this?  It’s short. Why read this today?  It’s simple. A wise man and a very good friend said to me not too long ago the following: Bad habits happen in a good economy … good habits happen in a bad economy.  Your prospects are therefore suddenly back in…

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Cost-Per-Thousand vs Cost-Per-Click: The Customer Acquisition Cost Comparison

Roland Eckstein | Here’s how paid-search can cost more than broadcast television to generate leads.

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Advertisers: Go Green and Prosper

Roland Eckstein | Direct mail advertisers should go green today … and not just to save the environment.

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Wisdom of a 14-Year Old

Roland Eckstein | The last thing we need in this luke-warm economy is a luke-warm effort.

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The Cable Guise: No Such Metric as Cost-Per-Spot

Roland Eckstein | Want proof that local advertisers can’t afford cable advertising? You got it.

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Lessons for a Thawing Market

Roland Eckstein | Did anybody else notice what happened yesterday? It will happen again today.

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The Avail Indicator

Roland Eckstein | Q4 avail requests are sending a clear message to your sales team.

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Counting Cars

Roland Eckstein | Seeing a lot of car-haulers with Toyotas on the road yet? Here’s your plan!

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