ESA Car Keys | May saw in increase in the SAAR to 17.37M units, but a 6.1% drop in volume versus May 2015. GM and VW were both down big (-18% and -17.2%, respectively).
In an age of transparency in the automotive market, auto brands and dealers need a cohesive strategy to outpace the competition. The Ad Club of New York’s Verticals Series focused on Automotive in May, and featured ESA’s Adam Armbruster.
ESA Car Keys | April’s rebound in the US automotive market to 17M+ territory comes with its caveats. Sales volume was up, but daily sales rate was down for the month.
ESA Car Keys | Has the US auto market finally reached a pinnacle and begun to plateau or decline? Here are three questions that were answered with March’s decline in the market.
ESA Car Keys | February 2016’s auto market kept pace with a 17.4M SAAR on the strength of truck, CUV and SUV sales. Ford registered a year-over-year increase of nearly 20%.
ESA Car Keys | Not even the Blizzard of 2016 could stop the US auto market from posting another solid month in January.
Adam Armbruster | Expect dealers to shift gears toward a strategy of profitability as volume inevitably plateaus in 2016. What ideas need to be brought to market? Here are a handful.
ESA Car Keys | With a solid December performance, the US auto market finished 2015 with the highest full-year auto volume ever at 17.47M units, surpassing a 15-year record from 2000.
Automotive dealers looking for increased profitability are invited to attend NADA University’s February 10 Webinar, “Increase Profit Through Smarter Advertising,” hosted by ESA Senior Partner Adam Armbruster.
ESA Car Keys | November marks third straight month of 18M+ automotive sales pace; 2015 on target to set all-time annual volume record (17.35M units in 2000).