http://esacompany.com/catalyst/2009/04/the-real-path-to-advertising-roi/ Your best read for local broadcast television and internet sales, retail intelligence, and media insight Tue, 25 Oct 2011 20:08:15 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://esacompany.com/catalyst/2009/04/the-real-path-to-advertising-roi/comment-page-1/#comment-561 Roland, Dave's brother Sat, 25 Apr 2009 11:51:33 +0000 http://esacompany.com/catalyst/?p=244#comment-561 So here it is Saturday morning and I'm reading the blog... I know...geek...and I can't wait 'til Monday to spread these great words! So here it is Saturday morning and I’m reading the blog…
I know…geek…and I can’t wait ’til Monday to spread these great words!

]]> http://esacompany.com/catalyst/2009/04/the-real-path-to-advertising-roi/comment-page-1/#comment-471 Will Johanssen Thu, 16 Apr 2009 20:07:28 +0000 http://esacompany.com/catalyst/?p=244#comment-471 Great article. I agree that simpler is better and maybe Ad Age should find a better example next time. I read that same article you linked to. Great article. I agree that simpler is better and maybe Ad Age should find a better example next time. I read that same article you linked to.

]]> http://esacompany.com/catalyst/2009/04/the-real-path-to-advertising-roi/comment-page-1/#comment-470 Dave Eckstein Thu, 16 Apr 2009 19:54:13 +0000 http://esacompany.com/catalyst/?p=244#comment-470 Thank you Jeff, for your comment. Thank you Jeff, for your comment.

]]> http://esacompany.com/catalyst/2009/04/the-real-path-to-advertising-roi/comment-page-1/#comment-468 Jeff Atkinson Thu, 16 Apr 2009 18:46:38 +0000 http://esacompany.com/catalyst/?p=244#comment-468 I finally decided to write a comment on your blog. I just wanted to say good job. I really enjoy reading your posts. I finally decided to write a comment on your blog. I just wanted to say good job. I really enjoy reading your posts.

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