http://esacompany.com/catalyst/2009/09/cpc-and-cpm-what-are-we-stupid/ Your best read for local broadcast television and internet sales, retail intelligence, and media insight Tue, 25 Oct 2011 20:08:15 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://esacompany.com/catalyst/2009/09/cpc-and-cpm-what-are-we-stupid/comment-page-1/#comment-1165 Noah Tue, 20 Oct 2009 14:32:42 +0000 http://esacompany.com/catalyst/?p=411#comment-1165 I agree with the math here. so many local sites are created and left behind today, very few can close a lead. adwords or any other paid search program wont to much to correct that. it's on the business to do this, since the website cannot do it. for a lot of businesses its probably a lot worse than 1 in 200 today, unless the site is exceelent. great blog. I agree with the math here. so many local sites are created and left behind today, very few can close a lead. adwords or any other paid search program wont to much to correct that. it’s on the business to do this, since the website cannot do it. for a lot of businesses its probably a lot worse than 1 in 200 today, unless the site is exceelent. great blog.

]]> http://esacompany.com/catalyst/2009/09/cpc-and-cpm-what-are-we-stupid/comment-page-1/#comment-1161 Dave Eckstein Fri, 16 Oct 2009 14:48:43 +0000 http://esacompany.com/catalyst/?p=411#comment-1161 Joe, you're correct if the site is commercial and has a fulfillment function. But for the majority of local commercial websites, there is no means to fulfill the order (especially within the enormous service sector). For the average local website without fulfillment, 2% of visits convert to LEADS, and the business acquires those leads as a customer with a close ratio of 25%. In other words, one in 200 visits is becomes a sale. If I pay $2 per visit, I'll pay $400 per sale. Thanks for your post! Joe, you’re correct if the site is commercial and has a fulfillment function. But for the majority of local commercial websites, there is no means to fulfill the order (especially within the enormous service sector).
For the average local website without fulfillment, 2% of visits convert to LEADS, and the business acquires those leads as a customer with a close ratio of 25%. In other words, one in 200 visits is becomes a sale. If I pay $2 per visit, I’ll pay $400 per sale. Thanks for your post!

]]> http://esacompany.com/catalyst/2009/09/cpc-and-cpm-what-are-we-stupid/comment-page-1/#comment-1149 joe Tue, 13 Oct 2009 18:26:13 +0000 http://esacompany.com/catalyst/?p=411#comment-1149 The average commercial website converts a sale 2-3% of visits. At $2 per click, you're looking at a cost per sale of $60-100, not $400. The average commercial website converts a sale 2-3% of visits. At $2 per click, you’re looking at a cost per sale of $60-100, not $400.

]]>