Comments on: Three Ways Google Adwords Fails The Local Business

By: Dave Eckstein

Dave Eckstein — Thu, 29 Apr 2010 18:05:21 +0000

You’re right about low-quality content Glen. If Adwords is bringing in traffic & leads, good for you. Always look to make it work better, and keep an eye on escalating CPCs or lead-costs. Our efforts have uncovered more than a few business categories that are best advised to stay clear of paid search in general, because of high rates and poor performance on the back-end. Thanks for your comment.

By: Glen Dederich

Glen Dederich — Thu, 29 Apr 2010 15:32:36 +0000

Adwords is really good in driving traffic to your website. however, they are very strict right now and they would not easily approve websites that they thought have low quality content. “.

By: Dave Eckstein

Dave Eckstein — Mon, 15 Feb 2010 15:13:04 +0000

Cameron,
Advertising success is music to our ears … good to hear you’ve found an efficient PPC and ROI for your site. In working with thousands of local businesses, we’re noticing CPC rates in their markets escalating beyond common sense, and unpredictable conversion rates for paid search. Many local businesses are far better served using other media (like local broadcast and internet) in keeping their pipeline flush and their lead-generation costs low. Keep using what’s working for you, but always circle back and check the math … those PPCs are a moving target, and we’ve seen more than a few “upward spirals” from the bidding wars. Regards, -DE

By: Cameron Kane

Cameron Kane — Mon, 15 Feb 2010 09:26:58 +0000

Adwords is a really great tool for promoting your website, forum or affiliate link. the ppc cost of adwords is even cheaper than Friendster or Facebook. before, i used to advertise on facebook but the ROI is so low. Adwords gives me a much better ROI compared to Facebook ads.

By: Simon

Simon — Tue, 20 Oct 2009 14:42:15 +0000

I love this blog it is great. three great points on this post all are 100% true, esp. the third bullet. the third point has a lot to do with the first one. the sites “behind” those adwords links are decreasing in “quality” to the point were fewer and fewer visitors even want to look over to the right side, let alone click. it can only work for a shrkinking number of businesses today.