Adam Armbruster | The recession will end. So, what’s an auto dealer to do next? Try this.
Aug
21
2009
21
2009
Aug
13
2009
13
2009
7 Automotive Industry Predictions
Adam Armbruster | After the dust settles, here’s how the auto industry is really changing. Knowing these could be the difference between survival and success.
Jul
1
2009
1
2009
The Automotive Pipeline
I overheard something the other day that made me cringe. I’m paraphrasing here, but it was something along the lines of “Well, it just doesn’t make sense [as a media sales rep] to call on auto dealers today.”
Whoa. We had better pause a moment before carrying through on such irrational thoughts.
Last month, Toyota announced its [...]
Jun
24
2009
24
2009
Value Communication
Mac McDonald | How is the dialogue between retailers and consumers changing? What will work in 2009 and beyond?
May
8
2009
8
2009
The Math of Acquiring New Customers
Why read this? It’s short.
Why read this today? It’s simple.
A wise man and a very good friend said to me not too long ago the following:
Bad habits happen in a good economy … good habits happen in a bad economy. Your prospects are therefore suddenly back in the office and they are open to your [...]
May
1
2009
1
2009
Being #1 on Google Only Half the Battle
Dave Eckstein | Yes, you want to be #1 with Google … but you don’t want Google to be #1 with you.
Apr
16
2009
16
2009
The Real Path to Advertising ROI
Dave Eckstein | Now that we can measure so much, have we forgotten to measure what counts — especially when it comes to advertising ROI?
Apr
9
2009
9
2009
The Time For Extreme Value Is Now
Gerry Summers | Want a bigger piece of a smaller pie? Stop branding and demonstrate value to your current and future customers.
Apr
1
2009
1
2009
Simplifying the Broadcast-or-Cable Decision
TVB publishes a list called “Key Questions for Your Cable Guy” … a collection of things any advertiser should ask their cable salesperson when considering a local cable buy. It’s helpful, especially when you realize that local cable outfits are outselling many broadcast stations today.
Some of the questions on TVB’s list include:
Are all customers inter-connected by one [...]
Mar
3
2009
3
2009
It’s Official: Broadcast TV Works
I’m sure we’ve all heard the great news by now.
I must’ve received a dozen emails on Monday morning (Feb 23) announcing that broadcast television was indeed, working. Imagine that. The article, published by Ad Age, stated that television’s effectiveness is increasing for advertisers.
Pardon us if we don’t seem so surprised by the news. You might say [...]
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