2012: THE Q4 JUMP-START | ESA & COMPANYEstimates for 2012 are all over the map, and most are cloaked in a waning degree of confidence. How good will your 2012 be? It’s directly related to your sales performance in Q4 of 2011. The following is one of a series of quick posts to help local sales teams get a jumpstart on 2012 … right now.
QUESTION:
Are you really going to miss out on the largest “Turf War” by local auto dealers in modern history?
ANSWER:
Chevy, Ford, Kia and Hyundai dealers are saying: “We need to hold on to our sizable recent share gains.”
Toyota, Honda, Lexus, Acura dealers: “We finally have inventory, and we intend to take back our cities.”
ADVICE:
It’s a battle and your station is the bullet. Be sure to catch the recent TVB/ESA automotive presentation by the #1 Hyundai Dealer in the USA, Scott Fink of Hyundai New Port Richey. Auto dealers are planning major year-end campaigns right now. Tell me, are you on the field with these folks?
Adam Armbruster is a Senior Partner with ESA & Company, an advertising strategy firm based in Red Bank, New Jersey that accelerates profit for local businesses.
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