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The Catalyst

Your best read for local broadcast television and internet sales, retail intelligence, and media insight

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REAL AUTO ANSWERS

We hope you enjoyed ESA's Webinar "REAL AUTO ANSWERS". The response was overwhelming, as well over 1,000 people joined the session. A special thank you to TVB, Steve Finlay, Mike Johnson, Paul Funk, Wendi Egbert, and Scott Fink for making this possible.

Looking for more answers? ESA & Company will be bringing you a few highlights of REAL AUTO ANSWERS right here, beginning Monday, May 24th.
SOUNDBYTES FROM THE AUTO INDUSTRY
Look for more answers on The Catalyst starting MAY 24.

ESA on Facebook

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Recent Posts

  • Which Media are Working for Auto Dealers Today?
  • Auto Dealers Surging Ahead in 2010
  • Optimism in the Auto Industry
  • Media’s Best-Kept Secret: Local Broadcast TV
  • Lessons for a Thawing Market
  • Paid Search Advertisers: Switch to Broadcast TV
  • Abuzz About Buzz
  • Ever Wonder Why Some Advertising Doesn’t Work?
  • How’s Your Bracket Looking?
  • The Cable Guise: No Such Metric as Cost-Per-Spot
  • The Future of Broadcast Sales Teams
  • Wisdom of a 14-Year Old
  • Advertisers: Go Green and Prosper
  • The Massive Exodus from Print Media
  • Credit Unions Spending to Save

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About ESA

ESA & Company | Retail & Media Consultants ESA & Company is the nation's premier retail advertising consultancy. Founded in 1981, the firm works in over 70 U.S. media markets with thousands of local advertisers each calendar year. ESA campaigns are designed to deliver market share gains with a declining cost of new customer acquisition.

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ESA Links

  • AEssentials A collection of sales tools for account execs
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RSS Catalyst Email Archives

  • Automotive 2010 | ESA's White Paper
  • Real Auto Answers | ESA & TVB Webinar
  • Paid Search Killer | ESA Catalyst
  • ESA Catalyst | Rainmakers, The Cable Killer, and more...
  • ESA Catalyst | Dirty Secrets of Paid Search; Lessons from Walmart; and more...
  • ESA Catalyst | Popping Up Sales; Slicing Into Direct Mail; and more...
  • ESA Catalyst | Selling vs. Paid Search; Burning $100s; Auto Predictions; and more...
  • ESA Catalyst | Raving Fans; The $2 Click; Recovering Automotive; and more...

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