Welcome to The Catalyst, ESA & Company’s weblog. In here you’ll find articles on comparative media, retail intelligence and trends, and local media (broadcast + internet) sales technique. The objective of this site is to give you and your team a decided advantage versus the competitive playing field, and to help advertisers optimize the strengths of smart local advertising.
The Catalyst
Your best read for local broadcast television and internet sales, retail intelligence, and media insight
REAL AUTO ANSWERS
We hope you enjoyed ESA's Webinar "REAL AUTO ANSWERS". The response was overwhelming, as well over 1,000 people joined the session. A special thank you to TVB, Steve Finlay, Mike Johnson, Paul Funk, Wendi Egbert, and Scott Fink for making this possible.
Looking for more answers? ESA & Company will be bringing you a few highlights of REAL AUTO ANSWERS right here, beginning Monday, May 24th.
Look for more answers on The Catalyst starting MAY 24.
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About ESA
ESA & Company is the nation's premier retail advertising consultancy. Founded in 1981, the firm works in over 70 U.S. media markets with thousands of local advertisers each calendar year. ESA campaigns are designed to deliver market share gains with a declining cost of new customer acquisition.
Catalyst Email Archives
- Automotive 2010 | ESA's White Paper
- Real Auto Answers | ESA & TVB Webinar
- Paid Search Killer | ESA Catalyst
- ESA Catalyst | Rainmakers, The Cable Killer, and more...
- ESA Catalyst | Dirty Secrets of Paid Search; Lessons from Walmart; and more...
- ESA Catalyst | Popping Up Sales; Slicing Into Direct Mail; and more...
- ESA Catalyst | Selling vs. Paid Search; Burning $100s; Auto Predictions; and more...
- ESA Catalyst | Raving Fans; The $2 Click; Recovering Automotive; and more...