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	<title>The Catalyst &#187; Dave Eckstein</title>
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		<title>Which Media are Working for Auto Dealers Today?</title>
		<link>http://esacompany.com/catalyst/2010/06/which-media-are-working-for-auto-dealers-today/</link>
		<comments>http://esacompany.com/catalyst/2010/06/which-media-are-working-for-auto-dealers-today/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 18:54:00 +0000</pubDate>
		<dc:creator>Dave Eckstein</dc:creator>
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		<description><![CDATA[Dave Eckstein &#124; A few soundbytes from ESA's auto webinar can clarify media selection for dealers.]]></description>
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		<title>Auto Dealers Surging Ahead in 2010</title>
		<link>http://esacompany.com/catalyst/2010/05/auto-dealers-surging-ahead-in-2010/</link>
		<comments>http://esacompany.com/catalyst/2010/05/auto-dealers-surging-ahead-in-2010/#comments</comments>
		<pubDate>Wed, 26 May 2010 15:59:01 +0000</pubDate>
		<dc:creator>Dave Eckstein</dc:creator>
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		<description><![CDATA[Dave Eckstein &#124; Will dealers ride the wave or make their own in 2010?]]></description>
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		<title>Optimism in the Auto Industry</title>
		<link>http://esacompany.com/catalyst/2010/05/optimism-in-auto-industry-2010/</link>
		<comments>http://esacompany.com/catalyst/2010/05/optimism-in-auto-industry-2010/#comments</comments>
		<pubDate>Mon, 24 May 2010 09:00:02 +0000</pubDate>
		<dc:creator>Dave Eckstein</dc:creator>
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		<description><![CDATA[Dave Eckstein &#124; A few soundbytes from ESA's Real Auto Answers webinar puts the current state of the auto industry into perspective.]]></description>
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		<title>Media&#8217;s Best-Kept Secret: Local Broadcast TV</title>
		<link>http://esacompany.com/catalyst/2010/05/medias-best-kept-secret-local-broadcast-tv/</link>
		<comments>http://esacompany.com/catalyst/2010/05/medias-best-kept-secret-local-broadcast-tv/#comments</comments>
		<pubDate>Wed, 05 May 2010 14:58:24 +0000</pubDate>
		<dc:creator>Dave Eckstein</dc:creator>
				<category><![CDATA[media]]></category>
		<category><![CDATA[broadcast tv]]></category>
		<category><![CDATA[future]]></category>
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		<description><![CDATA[Dave Eckstein &#124; Be careful what you believe about media today.  Everybody has an opinion.]]></description>
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		<title>Paid Search Advertisers: Switch to Broadcast TV</title>
		<link>http://esacompany.com/catalyst/2010/03/paid-search-advertisers-switch-to-broadcast-tv/</link>
		<comments>http://esacompany.com/catalyst/2010/03/paid-search-advertisers-switch-to-broadcast-tv/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 16:03:56 +0000</pubDate>
		<dc:creator>Dave Eckstein</dc:creator>
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		<category><![CDATA[CPM]]></category>
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		<category><![CDATA[Google]]></category>
		<category><![CDATA[local biz]]></category>
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		<category><![CDATA[tools]]></category>

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		<description><![CDATA[Dave Eckstein &#124; The $3 cost-per-click on paid search is a waste of money for most local advertisers.]]></description>
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		<title>Abuzz About Buzz</title>
		<link>http://esacompany.com/catalyst/2010/03/abuzz-about-buzz/</link>
		<comments>http://esacompany.com/catalyst/2010/03/abuzz-about-buzz/#comments</comments>
		<pubDate>Fri, 26 Mar 2010 09:01:52 +0000</pubDate>
		<dc:creator>Dave Eckstein</dc:creator>
				<category><![CDATA[internet]]></category>
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		<category><![CDATA[Buzz]]></category>
		<category><![CDATA[efficiency]]></category>
		<category><![CDATA[Google]]></category>
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		<category><![CDATA[local television]]></category>
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		<category><![CDATA[social media]]></category>

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		<description><![CDATA[Dave Eckstein &#124; Wondering how Google's big foray into social media (Buzz) will effect local biz?  We've got a few ideas. ]]></description>
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		<slash:comments>2</slash:comments>
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		<title>How&#8217;s Your Bracket Looking?</title>
		<link>http://esacompany.com/catalyst/2010/03/hows-your-bracket-looking/</link>
		<comments>http://esacompany.com/catalyst/2010/03/hows-your-bracket-looking/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 20:58:05 +0000</pubDate>
		<dc:creator>Dave Eckstein</dc:creator>
				<category><![CDATA[media]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[prospecting]]></category>

		<guid isPermaLink="false">http://esacompany.com/catalyst/?p=638</guid>
		<description><![CDATA[Dave Eckstein &#124; How can the madness of March make us better salespeople?  ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Massive Exodus from Print Media</title>
		<link>http://esacompany.com/catalyst/2010/01/the-massive-exodus-from-print-media/</link>
		<comments>http://esacompany.com/catalyst/2010/01/the-massive-exodus-from-print-media/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 11:36:38 +0000</pubDate>
		<dc:creator>Dave Eckstein</dc:creator>
				<category><![CDATA[internet]]></category>
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		<category><![CDATA[sales]]></category>
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		<category><![CDATA[dying media]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[internet advertising]]></category>
		<category><![CDATA[new business]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[recession]]></category>

		<guid isPermaLink="false">http://esacompany.com/catalyst/?p=421</guid>
		<description><![CDATA[Dave Eckstein  &#124;  The glut of dying media (print) at the local level is about to change hands.  Are you ready?]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Ten Dirty Secrets of Paid Search, Part 2</title>
		<link>http://esacompany.com/catalyst/2009/12/ten-dirty-secrets-of-paid-search-part-2/</link>
		<comments>http://esacompany.com/catalyst/2009/12/ten-dirty-secrets-of-paid-search-part-2/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 22:57:21 +0000</pubDate>
		<dc:creator>Dave Eckstein</dc:creator>
				<category><![CDATA[internet]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[cost-per-lead]]></category>
		<category><![CDATA[efficiency]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[local biz]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://esacompany.com/catalyst/?p=511</guid>
		<description><![CDATA[Dave Eckstein &#124; For local advertisers, paid search is failing at its main objective, converting leads into customers (Part 2).]]></description>
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		<title>Ten Dirty Secrets of Paid-Search, Part 1</title>
		<link>http://esacompany.com/catalyst/2009/12/ten-dirty-secrets-of-paid-search-part-1/</link>
		<comments>http://esacompany.com/catalyst/2009/12/ten-dirty-secrets-of-paid-search-part-1/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 10:44:23 +0000</pubDate>
		<dc:creator>Dave Eckstein</dc:creator>
				<category><![CDATA[internet]]></category>
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		<guid isPermaLink="false">http://esacompany.com/catalyst/?p=427</guid>
		<description><![CDATA[Dave Eckstein &#124; For local advertisers, paid search is failing at its main objective, converting leads into customers.]]></description>
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