Dave Eckstein | A few soundbytes from ESA’s Real Auto Answers webinar puts the current state of the auto industry into perspective.
Displaying posts written by
Dave Eckstein
who has written 35 posts for The Catalyst.
May
24
2010
24
2010
May
5
2010
5
2010
Media’s Best-Kept Secret: Local Broadcast TV
Dave Eckstein | Be careful what you believe about media today. Everybody has an opinion.
Mar
31
2010
31
2010
Paid Search Advertisers: Switch to Broadcast TV
Dave Eckstein | The $3 cost-per-click on paid search is a waste of money for most local advertisers.
Mar
26
2010
26
2010
Abuzz About Buzz
Dave Eckstein | Wondering how Google’s big foray into social media (Buzz) will effect local biz? We’ve got a few ideas.
Mar
19
2010
19
2010
How’s Your Bracket Looking?
Dave Eckstein | How can the madness of March make us better salespeople?
Jan
26
2010
26
2010
Dec
16
2009
16
2009
Ten Dirty Secrets of Paid Search, Part 2
Dave Eckstein | For local advertisers, paid search is failing at its main objective, converting leads into customers (Part 2).
Dec
7
2009
7
2009
Ten Dirty Secrets of Paid-Search, Part 1
Dave Eckstein | For local advertisers, paid search is failing at its main objective, converting leads into customers.
Nov
30
2009
30
2009
Retail Lessons From A New and Improved Walmart
Chris Ohlinger, CEO of SIRS | Love ‘em or hate ‘em, Walmart’s recent moves hold a few lessons for local retailers today.
Oct
1
2009
1
2009
Three Ways Google Adwords Fails The Local Business
Dave Eckstein | Tempted by the “cheap and easy” feel to paid search? Local advertisers had better look elsewhere.
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