Dave Eckstein | The glut of dying media (print) at the local level is about to change hands. Are you ready?
Displaying posts written by
Dave Eckstein
who has written 40 posts for The Catalyst.
Jan
26
2010
26
2010
Dec
16
2009
16
2009
Ten Dirty Secrets of Paid Search, Part 2
Dave Eckstein | For local advertisers, paid search is failing at its main objective, converting leads into customers (Part 2).
Dec
7
2009
7
2009
Ten Dirty Secrets of Paid-Search, Part 1
Dave Eckstein | For local advertisers, paid search is failing at its main objective, converting leads into customers.
Nov
30
2009
30
2009
Retail Lessons From A New and Improved Walmart
Chris Ohlinger, CEO of SIRS | Love ‘em or hate ‘em, Walmart’s recent moves hold a few lessons for local retailers today.
Oct
1
2009
1
2009
Three Ways Google Adwords Fails The Local Business
Dave Eckstein | Tempted by the “cheap and easy” feel to paid search? Local advertisers had better look elsewhere.
Jul
1
2009
1
2009
The Automotive Pipeline
I overheard something the other day that made me cringe. I’m paraphrasing here, but it was something along the lines of “Well, it just doesn’t make sense [as a media sales rep] to call on auto dealers today.”
Whoa. We had better pause a moment before carrying through on such irrational thoughts.
Last month, Toyota announced its [...]
May
1
2009
1
2009
Being #1 on Google Only Half the Battle
Dave Eckstein | Yes, you want to be #1 with Google … but you don’t want Google to be #1 with you.
Apr
16
2009
16
2009
The Real Path to Advertising ROI
Dave Eckstein | Now that we can measure so much, have we forgotten to measure what counts — especially when it comes to advertising ROI?
Apr
1
2009
1
2009
Simplifying the Broadcast-or-Cable Decision
TVB publishes a list called “Key Questions for Your Cable Guy” … a collection of things any advertiser should ask their cable salesperson when considering a local cable buy. It’s helpful, especially when you realize that local cable outfits are outselling many broadcast stations today.
Some of the questions on TVB’s list include:
Are all customers inter-connected by one [...]
Mar
3
2009
3
2009
It’s Official: Broadcast TV Works
I’m sure we’ve all heard the great news by now.
I must’ve received a dozen emails on Monday morning (Feb 23) announcing that broadcast television was indeed, working. Imagine that. The article, published by Ad Age, stated that television’s effectiveness is increasing for advertisers.
Pardon us if we don’t seem so surprised by the news. You might say [...]
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