Adam Armbruster | Are you a spectator or participant in the largest “turf war” by local auto dealers in modern history?
Displaying posts written by
Adam Armbruster
who has written 18 posts for The Catalyst.
Oct
26
2011
26
2011
Aug
26
2009
26
2009
Educating Dealers: Broadcast vs. Cable TV
Adam Armbruster | Glaring differences between broadcast and cable TV that auto dealers must know to make an informed decision.
Aug
21
2009
21
2009
Six Steps to Recession-Recover an Auto Dealership
Adam Armbruster | The recession will end. So, what’s an auto dealer to do next? Try this.
Aug
13
2009
13
2009
7 Automotive Industry Predictions
Adam Armbruster | After the dust settles, here’s how the auto industry is really changing. Knowing these could be the difference between survival and success.
Jan
22
2009
22
2009
How to Stretch Your Ad Dollars
From Ward’s Dealer Business Online | Feature Column
Can you handle the hard truth?
Many car dealers have not been “marketing” over the last five years. Many have been simply buying ads and taking car orders.
Some nameplates were so hot that dealers told me they were hardly able to keep them in stock. Their biggest worry was [...]
Nov
9
2008
9
2008
Taking Bigger Share of Down Market
Adam Armbruster for TVWeek
In a down-tracking market it’s all about market share. As marketers, in order to help build clients’ profits from year to year, we need to help them increase their fair share of the shrinking market. Only through immediate and bold market-share increases can you expect to beat last year’s earnings.
Where do you [...]
Sep
25
2008
25
2008
Smart TV Gets Viewers Involved
(Adam Armbruster for TVWeek)
I’ve been watching with great interest the technology development of the “smart TV.”
By “smart TV,” I mean a television set that allows us to apply Web marketing within a live TV commercial—a very exciting concept. We’ve already reviewed some early equipment development, but the most interesting project we’ve seen so far has [...]
Jul
1
2008
1
2008
Understand The Big Picture
When we hear from dealers who say that they tried television advertising in the past and it “didn’t work,” we ask what type of TV they used.
Was it local cable insertion like (ESPN, CNN, CNBC) or a local broadcast affiliate (ABC, NBC, or CBS)?
It’s critical that we understand what options they chose, and why, before [...]
Mar
24
2008
24
2008
A Word on Frequency
Planning the right frequency in a TV buy requires Buying Window knowledge.
Probably the most over-discussed and misunderstood topic in television advertising is the subject of frequency. “Frequency” means the appropriate number of times that a given amount of television viewers will see a specific commercial over a specific amount of time.
Although the television industry prides [...]
Mar
2
2008
2
2008
TV Central in Media Mixology
(Adam Armbruster for TVWeek)
Are you a media multitasker?
You are if you need to watch the TV news at the same time you read a newspaper. Or if you can’t drive your car without checking e-mails on your BlackBerry. Or if you’re compelled to surf the Net on your laptop while you’re on the phone.
Gary Drenik, [...]
The Catalyst RSS Feed