Are we in a Recession? Who knows? Even the experts don’t agree.
In fact, I seem to recall that during the last two recessions the experts did not agree even then.
It was only when we emerged from these down cycles that the economists finally identified each recession as it was swiftly fading away in the economic [...]
Displaying posts written by
Adam Armbruster
who has written 18 posts for The Catalyst.
Feb
5
2008
5
2008
Recession-Proof Your TV Campaign
Nov
5
2007
5
2007
Tapping the Resouces of Local TV
Local TV stations are one of the finest sources of marketing concepts and execution among media choices. When the overall market is slower, the opportunities they offer only multiply.
Broadcast television stations can help media planners and clients generate measurable results in short order—just the thing needed in this difficult economy.
There are several reasons to tap [...]
May
21
2007
21
2007
Making Advertising Really Pay
Every year our firm holds advertising profit seminars with large groups of clients. What have we learned? For starters, we’ve learned the old adage about “50 percent of all advertising is wasted” is wrong. Actually, the percentage is higher.
We have determined that at least 60 percent of a typical client’s advertising dollars are wasted because [...]
Mar
7
2007
7
2007
Measuring Results from a Multimedia Marketing Plan
Our clients report that all of the drastic changes in consumer media usage has caused them confusion about how to measure retail mutli-media electronic advertising campaigns.
If you are the advertiser, you may have even already discovered that the old standby measurement tool, the customer survey, is becoming irrelevant due to the fact that your consumer [...]
Jan
1
2007
1
2007
Not a Question of Luck
“If I could just tell when my dealership advertising was working, I’d be thrilled!” I hear this comment from many dealers.
To this point, I offer the same response: “If you can’t tell when your ad plan is working, how will your customer!?”
There’s no getting lucky in dealership advertising. Most dealers spend 1% of sales on [...]
Jan
1
2007
1
2007
Drive Them to Your Website
Is your store foot traffic down, even as your brand maintains or even is increasing in share across your market area? It could be consumer “website previewing” at work.
Dealers who complain of lower foot traffic could be falling victim to their own lack of acceptance of today’s busy car buyer and the dramatic impact of [...]
Jan
1
2007
1
2007
The Other Success Indicator
“Increase my sales immediately!” is the cry we all hear so often from advertisers. Is it that a sales increase is the only, or even the preferred method to measure an advertising campaign?
Is there no other way to create financial success for a television advertiser?
Of course there is. It’s Profit increases.
How many companies constantly search [...]
Jan
1
2007
1
2007
David vs Goliath: Winning Against the Big Box
You’ve just received a tough assignment to develop a successful television campaign for your client that must compete with their much larger competitor.
How do you begin?
First, you need to fully understand the larger competitor’s strengths and weaknesses from the consumer’s point of view, and, in direct relation to your client’s business model. Next you will [...]
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