Craig Reumund | Four flawed assumptions of an aging broadcast sales model are preventing optimal sales performance.
Displaying posts written by
Craig Reumund
who has written 3 posts for The Catalyst.
Mar
2
2010
2
2010
Oct
19
2009
19
2009
Eight Ways to Waste Your Ad Budget
Craig Reumund | Local advertisers are wasting too much of their ad budget today. Here are the most common culprits.
Jun
5
2008
5
2008
The Cable Guise
Cable sales teams have lead auto dealers to believe that broadcast TV is wasted coverage and reaches outside their primary trading area. “Why would a customer drive past other same make dealers to my store?”
Here’s why: You ask them to.
A dealer can deliver a believable message that gives them a reason to drive past their [...]
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