Jodi de Riszner | Credit Unions with expansion plans? Here’s a viable approach.
Displaying posts written by
Jodi de Riszner
who has written 4 posts for The Catalyst.
Dec
31
2009
31
2009
Nov
8
2009
8
2009
Slicing Into Inefficiencies of Direct Mail
Jodi de Riszner | Making an razor thin cost-per-lead even better by cost-shifting out of inefficient direct mail.
Feb
12
2009
12
2009
Free Referrals on Facebook? (Part 2)
We all have seen how social media has changed the landscape of how we communicate … both as individuals and as businesses. Here are a few social media ideas that will generate referrals and add-on sales for your local business. There are (at least) 10 free steps we would advise; the first three are below:
Create [...]
Feb
5
2009
5
2009
Free Referrals on Facebook? (Part 1)
Most local business owners will tell you that referrals are the cornerstone of their success. Often, they have cultivated elaborate processes to ensure that their customers are happy and willing to refer them or use them again.
Two weeks ago, I sat with a window contractor who shared a six touch-point system of communication between his [...]
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ESA & Company is the nation's premier retail advertising consultancy. Founded in 1981, the firm works in over 70 U.S. media markets with thousands of local advertisers each calendar year. ESA campaigns are designed to deliver market share gains with a declining cost of new customer acquisition.