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	<title>The Catalyst &#187; Jodi de Riszner</title>
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	<description>Your best read for local broadcast television and internet sales, retail intelligence, and media insight</description>
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		<title>Credit Unions Spending to Save</title>
		<link>http://esacompany.com/catalyst/2009/12/spending-to-save-how-credit-unions-can-use-media-to-avoid-a-ncua-fine/</link>
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		<pubDate>Thu, 31 Dec 2009 19:38:45 +0000</pubDate>
		<dc:creator>Jodi de Riszner</dc:creator>
				<category><![CDATA[media]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[broadcast tv]]></category>
		<category><![CDATA[credit union]]></category>
		<category><![CDATA[expansion]]></category>
		<category><![CDATA[financial]]></category>
		<category><![CDATA[local biz]]></category>
		<category><![CDATA[NCUA]]></category>
		<category><![CDATA[prospecting]]></category>

		<guid isPermaLink="false">http://esacompany.com/catalyst/?p=470</guid>
		<description><![CDATA[Jodi de Riszner  &#124;  Credit Unions with expansion plans?  Here's a viable approach.]]></description>
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		<title>Slicing Into Inefficiencies of Direct Mail</title>
		<link>http://esacompany.com/catalyst/2009/11/slicing-into-inefficiencies-of-direct-mail/</link>
		<comments>http://esacompany.com/catalyst/2009/11/slicing-into-inefficiencies-of-direct-mail/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 10:56:15 +0000</pubDate>
		<dc:creator>Jodi de Riszner</dc:creator>
				<category><![CDATA[media]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[cost-per-lead]]></category>
		<category><![CDATA[CPM]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[efficiency]]></category>
		<category><![CDATA[home contractors]]></category>

		<guid isPermaLink="false">http://esacompany.com/catalyst/?p=474</guid>
		<description><![CDATA[Jodi de Riszner &#124; Making an razor thin cost-per-lead even better by cost-shifting out of inefficient direct mail.]]></description>
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		<title>Free Referrals on Facebook? (Part 2)</title>
		<link>http://esacompany.com/catalyst/2009/02/free-referrals-on-facebook-part-2/</link>
		<comments>http://esacompany.com/catalyst/2009/02/free-referrals-on-facebook-part-2/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 15:57:13 +0000</pubDate>
		<dc:creator>Jodi de Riszner</dc:creator>
				<category><![CDATA[internet]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[local biz]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>
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		<guid isPermaLink="false">http://esacompany.com/catalyst/?p=175</guid>
		<description><![CDATA[We all have seen how social media has changed the landscape of how we communicate … both as individuals and as businesses. Here are a few social media ideas that will generate referrals and add-on sales for your local business. There are (at least) 10 free steps we would advise; the first three are below:

Create [...]]]></description>
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		<title>Free Referrals on Facebook? (Part 1)</title>
		<link>http://esacompany.com/catalyst/2009/02/free-referrals-on-facebook/</link>
		<comments>http://esacompany.com/catalyst/2009/02/free-referrals-on-facebook/#comments</comments>
		<pubDate>Thu, 05 Feb 2009 16:06:12 +0000</pubDate>
		<dc:creator>Jodi de Riszner</dc:creator>
				<category><![CDATA[internet]]></category>
		<category><![CDATA[media]]></category>
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		<guid isPermaLink="false">http://esacompany.com/catalyst/?p=162</guid>
		<description><![CDATA[Most local business owners will tell you that referrals are the cornerstone of their success. Often, they have cultivated elaborate processes to ensure that their customers are happy and willing to refer them or use them again.
Two weeks ago, I sat with a window contractor who shared a six touch-point system of communication between his [...]]]></description>
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