Mac McDonald | Looking for a short-term retail & sales boost that may have positive long-term effects?
Displaying posts written by
William "Mac" McDonald
who has written 5 posts for The Catalyst.
Oct
28
2009
28
2009
Jun
24
2009
24
2009
Value Communication
Mac McDonald | How is the dialogue between retailers and consumers changing? What will work in 2009 and beyond?
Feb
3
2009
3
2009
Value: The New Consumer Definition
Today, where consumers choose to shop is very dependent on whom they believe offers the greatest value. The key, however, is to recognize that how shoppers define Value has changed – as have their definitions of Quality, Service, Selection, Store Conditions, Convenience and even Low Prices.
HOW HAS CONSUMERS’ VALUE EQUATION CHANGED?
Price
Yesterday: 60% of shoppers” ID’ed [...]
Oct
15
2008
15
2008
Holiday Sales And Beyond
The many events over the past few months, particularly those in recent weeks, will have a profound and long lasting effect on consumer shopping habits. Here are a few quick points.
Research tells us that these are troubled times…potential financial collapse, high gas prices, big-business closings, mortgage foreclosures, and more, have created a seismic shift in [...]
Apr
1
2008
1
2008
The Perfect Retail Storm
Why Developing a New Concept is Paramount Today
More stores appear the same to shoppers today.
Since the early 90’s most major retailers have gone for years without developing a new concept. The result was a perceived “sameness” in store offerings, according to consumers. The major chains bought smaller, regional chains, and eventually all their stores began [...]
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