Displaying posts written by

Roland Eckstein

who has written 10 posts for The Catalyst.

Oct
24
2011
media, retail, sales By Roland Eckstein | No comments

Counting Trucks?

Roland Eckstein | Home services companies comparing Q4 ‘11 with Q4 ‘10 might notice something’s missing. Are you helping to fill the void?

Oct
17
2011
media, sales By Roland Eckstein | No comments

Counting Cars

Roland Eckstein | Seeing a lot of car-haulers with Toyotas on the road yet? Here’s your plan!

Oct
10
2011
media, sales By Roland Eckstein | No comments

The Avail Indicator

Roland Eckstein | Q4 avail requests are sending a clear message to your sales team.

Apr
19
2010
media, sales By Roland Eckstein | 2 comments

Lessons for a Thawing Market

Roland Eckstein | Did anybody else notice what happened yesterday? It will happen again today.

Mar
24
2010
internet, media, retail, sales By Roland Eckstein | No comments

Ever Wonder Why Some Advertising Doesn’t Work?

Roland Eckstein | A simple approach that would make Andy Rooney proud.

Mar
9
2010
media By Roland Eckstein | No comments

The Cable Guise: No Such Metric as Cost-Per-Spot

Roland Eckstein | Want proof that local advertisers can’t afford cable advertising? You got it.

Feb
8
2010
media, sales By Roland Eckstein | No comments

Advertisers: Go Green and Prosper

Roland Eckstein | Direct mail advertisers should go green today … and not just to save the environment.

Sep
28
2009
internet, media, sales By Roland Eckstein | 3 comments

Cost-Per-Thousand vs Cost-Per-Click: The Customer Acquisition Cost Comparison

Roland Eckstein | Here’s how paid-search can cost more than broadcast television to generate leads.

May
8
2009
media, sales By Roland Eckstein | No comments

The Math of Acquiring New Customers

Why read this?  It’s short.
Why read this today?  It’s simple.
A wise man and a very good friend said to me not too long ago the following:
Bad habits happen in a good economy … good habits happen in a bad economy.  Your prospects are therefore suddenly back in the office and they are open to your [...]

Jul
30
2008
media, sales By Roland Eckstein | 2 comments

Worth a Share Point

Okay.
Get a cup of coffee. Prepare to get really upset.
An article from a well-read media publication recently espoused the “cost efficiencies” of cable zones over local broadcast television.
Pardon the look on my face … but … “Excuse me?”
Not only does cable do a great job selling this concept, but the media industry rag fails to [...]