Dave Eckstein | A few soundbytes from ESA’s auto webinar can clarify media selection for dealers.
Jun
1
2010
1
2010
May
26
2010
26
2010
Auto Dealers Surging Ahead in 2010
Dave Eckstein | Will dealers ride the wave or make their own in 2010?
May
24
2010
24
2010
Optimism in the Auto Industry
Dave Eckstein | A few soundbytes from ESA’s Real Auto Answers webinar puts the current state of the auto industry into perspective.
May
5
2010
5
2010
Media’s Best-Kept Secret: Local Broadcast TV
Dave Eckstein | Be careful what you believe about media today. Everybody has an opinion.
Apr
19
2010
19
2010
Lessons for a Thawing Market
Roland Eckstein | Did anybody else notice what happened yesterday? It will happen again today.
Mar
31
2010
31
2010
Paid Search Advertisers: Switch to Broadcast TV
Dave Eckstein | The $3 cost-per-click on paid search is a waste of money for most local advertisers.
Mar
26
2010
26
2010
Abuzz About Buzz
Dave Eckstein | Wondering how Google’s big foray into social media (Buzz) will effect local biz? We’ve got a few ideas.
Mar
24
2010
24
2010
Ever Wonder Why Some Advertising Doesn’t Work?
Roland Eckstein | A simple approach that would make Andy Rooney proud.
Mar
19
2010
19
2010
How’s Your Bracket Looking?
Dave Eckstein | How can the madness of March make us better salespeople?
Mar
9
2010
9
2010
The Cable Guise: No Such Metric as Cost-Per-Spot
Roland Eckstein | Want proof that local advertisers can’t afford cable advertising? You got it.
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ESA & Company is the nation's premier retail advertising consultancy. Founded in 1981, the firm works in over 70 U.S. media markets with thousands of local advertisers each calendar year. ESA campaigns are designed to deliver market share gains with a declining cost of new customer acquisition.