Craig Reumund | Four flawed assumptions of an aging broadcast sales model are preventing optimal sales performance.
Mar
2
2010
2
2010
Feb
8
2010
8
2010
Advertisers: Go Green and Prosper
Roland Eckstein | Direct mail advertisers should go green today … and not just to save the environment.
Jan
26
2010
26
2010
Dec
31
2009
31
2009
Credit Unions Spending to Save
Jodi de Riszner | Credit Unions with expansion plans? Here’s a viable approach.
Dec
16
2009
16
2009
Ten Dirty Secrets of Paid Search, Part 2
Dave Eckstein | For local advertisers, paid search is failing at its main objective, converting leads into customers (Part 2).
Dec
7
2009
7
2009
Ten Dirty Secrets of Paid-Search, Part 1
Dave Eckstein | For local advertisers, paid search is failing at its main objective, converting leads into customers.
Nov
8
2009
8
2009
Slicing Into Inefficiencies of Direct Mail
Jodi de Riszner | Making an razor thin cost-per-lead even better by cost-shifting out of inefficient direct mail.
Oct
28
2009
28
2009
Making Your Sales Pop-Up in Fourth Quarter
Mac McDonald | Looking for a short-term retail & sales boost that may have positive long-term effects?
Oct
19
2009
19
2009
Eight Ways to Waste Your Ad Budget
Craig Reumund | Local advertisers are wasting too much of their ad budget today. Here are the most common culprits.
Oct
1
2009
1
2009
Three Ways Google Adwords Fails The Local Business
Dave Eckstein | Tempted by the “cheap and easy” feel to paid search? Local advertisers had better look elsewhere.
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ESA & Company is the nation's premier retail advertising consultancy. Founded in 1981, the firm works in over 70 U.S. media markets with thousands of local advertisers each calendar year. ESA campaigns are designed to deliver market share gains with a declining cost of new customer acquisition.