Dave Eckstein | A few soundbytes from ESA’s auto webinar can clarify media selection for dealers.
Jun
1
2010
1
2010
May
26
2010
26
2010
Auto Dealers Surging Ahead in 2010
Dave Eckstein | Will dealers ride the wave or make their own in 2010?
May
24
2010
24
2010
Optimism in the Auto Industry
Dave Eckstein | A few soundbytes from ESA’s Real Auto Answers webinar puts the current state of the auto industry into perspective.
Mar
24
2010
24
2010
Ever Wonder Why Some Advertising Doesn’t Work?
Roland Eckstein | A simple approach that would make Andy Rooney proud.
Dec
31
2009
31
2009
Credit Unions Spending to Save
Jodi de Riszner | Credit Unions with expansion plans? Here’s a viable approach.
Dec
16
2009
16
2009
Ten Dirty Secrets of Paid Search, Part 2
Dave Eckstein | For local advertisers, paid search is failing at its main objective, converting leads into customers (Part 2).
Dec
7
2009
7
2009
Ten Dirty Secrets of Paid-Search, Part 1
Dave Eckstein | For local advertisers, paid search is failing at its main objective, converting leads into customers.
Nov
30
2009
30
2009
Retail Lessons From A New and Improved Walmart
Chris Ohlinger, CEO of SIRS | Love ‘em or hate ‘em, Walmart’s recent moves hold a few lessons for local retailers today.
Oct
28
2009
28
2009
Making Your Sales Pop-Up in Fourth Quarter
Mac McDonald | Looking for a short-term retail & sales boost that may have positive long-term effects?
Oct
19
2009
19
2009
Eight Ways to Waste Your Ad Budget
Craig Reumund | Local advertisers are wasting too much of their ad budget today. Here are the most common culprits.
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ESA & Company is the nation's premier retail advertising consultancy. Founded in 1981, the firm works in over 70 U.S. media markets with thousands of local advertisers each calendar year. ESA campaigns are designed to deliver market share gains with a declining cost of new customer acquisition.