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	<title>The Catalyst &#187; retail</title>
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		<title>Which Media are Working for Auto Dealers Today?</title>
		<link>http://esacompany.com/catalyst/2010/06/which-media-are-working-for-auto-dealers-today/</link>
		<comments>http://esacompany.com/catalyst/2010/06/which-media-are-working-for-auto-dealers-today/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 18:54:00 +0000</pubDate>
		<dc:creator>Dave Eckstein</dc:creator>
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		<description><![CDATA[Dave Eckstein &#124; A few soundbytes from ESA's auto webinar can clarify media selection for dealers.]]></description>
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		<title>Auto Dealers Surging Ahead in 2010</title>
		<link>http://esacompany.com/catalyst/2010/05/auto-dealers-surging-ahead-in-2010/</link>
		<comments>http://esacompany.com/catalyst/2010/05/auto-dealers-surging-ahead-in-2010/#comments</comments>
		<pubDate>Wed, 26 May 2010 15:59:01 +0000</pubDate>
		<dc:creator>Dave Eckstein</dc:creator>
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		<description><![CDATA[Dave Eckstein &#124; Will dealers ride the wave or make their own in 2010?]]></description>
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		<title>Optimism in the Auto Industry</title>
		<link>http://esacompany.com/catalyst/2010/05/optimism-in-auto-industry-2010/</link>
		<comments>http://esacompany.com/catalyst/2010/05/optimism-in-auto-industry-2010/#comments</comments>
		<pubDate>Mon, 24 May 2010 09:00:02 +0000</pubDate>
		<dc:creator>Dave Eckstein</dc:creator>
				<category><![CDATA[media]]></category>
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		<category><![CDATA[automotive]]></category>
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		<description><![CDATA[Dave Eckstein &#124; A few soundbytes from ESA's Real Auto Answers webinar puts the current state of the auto industry into perspective.]]></description>
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		<title>Ever Wonder Why Some Advertising Doesn&#8217;t Work?</title>
		<link>http://esacompany.com/catalyst/2010/03/ever-wonder-why-some-advertising-doesnt-work/</link>
		<comments>http://esacompany.com/catalyst/2010/03/ever-wonder-why-some-advertising-doesnt-work/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 09:26:58 +0000</pubDate>
		<dc:creator>Roland Eckstein</dc:creator>
				<category><![CDATA[internet]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[broadcast tv]]></category>
		<category><![CDATA[efficiency]]></category>
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		<description><![CDATA[Roland Eckstein &#124; A simple approach that would make Andy Rooney proud.]]></description>
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		<title>Credit Unions Spending to Save</title>
		<link>http://esacompany.com/catalyst/2009/12/spending-to-save-how-credit-unions-can-use-media-to-avoid-a-ncua-fine/</link>
		<comments>http://esacompany.com/catalyst/2009/12/spending-to-save-how-credit-unions-can-use-media-to-avoid-a-ncua-fine/#comments</comments>
		<pubDate>Thu, 31 Dec 2009 19:38:45 +0000</pubDate>
		<dc:creator>Jodi de Riszner</dc:creator>
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		<category><![CDATA[retail]]></category>
		<category><![CDATA[broadcast tv]]></category>
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		<category><![CDATA[expansion]]></category>
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		<category><![CDATA[NCUA]]></category>
		<category><![CDATA[prospecting]]></category>

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		<description><![CDATA[Jodi de Riszner  &#124;  Credit Unions with expansion plans?  Here's a viable approach.]]></description>
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		<title>Ten Dirty Secrets of Paid Search, Part 2</title>
		<link>http://esacompany.com/catalyst/2009/12/ten-dirty-secrets-of-paid-search-part-2/</link>
		<comments>http://esacompany.com/catalyst/2009/12/ten-dirty-secrets-of-paid-search-part-2/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 22:57:21 +0000</pubDate>
		<dc:creator>Dave Eckstein</dc:creator>
				<category><![CDATA[internet]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[cost-per-lead]]></category>
		<category><![CDATA[efficiency]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[local biz]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://esacompany.com/catalyst/?p=511</guid>
		<description><![CDATA[Dave Eckstein &#124; For local advertisers, paid search is failing at its main objective, converting leads into customers (Part 2).]]></description>
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		<title>Ten Dirty Secrets of Paid-Search, Part 1</title>
		<link>http://esacompany.com/catalyst/2009/12/ten-dirty-secrets-of-paid-search-part-1/</link>
		<comments>http://esacompany.com/catalyst/2009/12/ten-dirty-secrets-of-paid-search-part-1/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 10:44:23 +0000</pubDate>
		<dc:creator>Dave Eckstein</dc:creator>
				<category><![CDATA[internet]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[cost-per-lead]]></category>
		<category><![CDATA[efficiency]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[internet advertising]]></category>
		<category><![CDATA[local biz]]></category>
		<category><![CDATA[paid search]]></category>
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		<guid isPermaLink="false">http://esacompany.com/catalyst/?p=427</guid>
		<description><![CDATA[Dave Eckstein &#124; For local advertisers, paid search is failing at its main objective, converting leads into customers.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Retail Lessons From A New and Improved Walmart</title>
		<link>http://esacompany.com/catalyst/2009/11/retail-lessons-from-a-new-and-improved-walmart/</link>
		<comments>http://esacompany.com/catalyst/2009/11/retail-lessons-from-a-new-and-improved-walmart/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 01:24:28 +0000</pubDate>
		<dc:creator>Dave Eckstein</dc:creator>
				<category><![CDATA[retail]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[guestblog]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[local biz]]></category>
		<category><![CDATA[recovery]]></category>
		<category><![CDATA[WalMart]]></category>

		<guid isPermaLink="false">http://esacompany.com/catalyst/?p=481</guid>
		<description><![CDATA[Chris Ohlinger, CEO of SIRS &#124; Love 'em or hate 'em, Walmart's recent moves hold a few lessons for local retailers today.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Making Your Sales Pop-Up in Fourth Quarter</title>
		<link>http://esacompany.com/catalyst/2009/10/making-your-sales-pop-up-in-fourth-quarter/</link>
		<comments>http://esacompany.com/catalyst/2009/10/making-your-sales-pop-up-in-fourth-quarter/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 17:56:25 +0000</pubDate>
		<dc:creator>William "Mac" McDonald</dc:creator>
				<category><![CDATA[media]]></category>
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		<category><![CDATA[holiday]]></category>
		<category><![CDATA[local biz]]></category>
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		<guid isPermaLink="false">http://esacompany.com/catalyst/?p=465</guid>
		<description><![CDATA[Mac McDonald  &#124;  Looking for a short-term retail &#038; sales boost that may have positive long-term effects?]]></description>
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		<title>Eight Ways to Waste Your Ad Budget</title>
		<link>http://esacompany.com/catalyst/2009/10/eight-ways-to-waste-your-ad-budget/</link>
		<comments>http://esacompany.com/catalyst/2009/10/eight-ways-to-waste-your-ad-budget/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 16:36:54 +0000</pubDate>
		<dc:creator>Craig Reumund</dc:creator>
				<category><![CDATA[media]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[broadcast tv]]></category>
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		<guid isPermaLink="false">http://esacompany.com/catalyst/?p=447</guid>
		<description><![CDATA[Craig Reumund  &#124;  Local advertisers are wasting too much of their ad budget today.  Here are the most common culprits.]]></description>
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