Roland Eckstein | Did anybody else notice what happened yesterday? It will happen again today.
Apr
19
2010
19
2010
Mar
31
2010
31
2010
Paid Search Advertisers: Switch to Broadcast TV
Dave Eckstein | The $3 cost-per-click on paid search is a waste of money for most local advertisers.
Mar
24
2010
24
2010
Ever Wonder Why Some Advertising Doesn’t Work?
Roland Eckstein | A simple approach that would make Andy Rooney proud.
Mar
19
2010
19
2010
How’s Your Bracket Looking?
Dave Eckstein | How can the madness of March make us better salespeople?
Mar
2
2010
2
2010
The Future of Broadcast Sales Teams
Craig Reumund | Four flawed assumptions of an aging broadcast sales model are preventing optimal sales performance.
Feb
27
2010
27
2010
Wisdom of a 14-Year Old
Roland Eckstein | The last thing we need in this luke-warm economy is a luke-warm effort.
Feb
8
2010
8
2010
Advertisers: Go Green and Prosper
Roland Eckstein | Direct mail advertisers should go green today … and not just to save the environment.
Jan
26
2010
26
2010
Nov
8
2009
8
2009
Slicing Into Inefficiencies of Direct Mail
Jodi de Riszner | Making an razor thin cost-per-lead even better by cost-shifting out of inefficient direct mail.
Sep
28
2009
28
2009
Cost-Per-Thousand vs Cost-Per-Click: The Customer Acquisition Cost Comparison
Roland Eckstein | Here’s how paid-search can cost more than broadcast television to generate leads.
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ESA & Company is the nation's premier retail advertising consultancy. Founded in 1981, the firm works in over 70 U.S. media markets with thousands of local advertisers each calendar year. ESA campaigns are designed to deliver market share gains with a declining cost of new customer acquisition.