Roland Eckstein | Did anybody else notice what happened yesterday? It will happen again today.
19
2010
31
2010
Paid Search Advertisers: Switch to Broadcast TV
Dave Eckstein | The $3 cost-per-click on paid search is a waste of money for most local advertisers.
24
2010
Ever Wonder Why Some Advertising Doesn’t Work?
Roland Eckstein | A simple approach that would make Andy Rooney proud.
19
2010
How’s Your Bracket Looking?
Dave Eckstein | How can the madness of March make us better salespeople?
2
2010
The Future of Broadcast Sales Teams
Craig Reumund | Four flawed assumptions of an aging broadcast sales model are preventing optimal sales performance.
27
2010
Wisdom of a 14-Year Old
Roland Eckstein | The last thing we need in this luke-warm economy is a luke-warm effort.
8
2010
Advertisers: Go Green and Prosper
Roland Eckstein | Direct mail advertisers should go green today … and not just to save the environment.
26
2010
8
2009
Slicing Into Inefficiencies of Direct Mail
Jodi de Riszner | Making an razor thin cost-per-lead even better by cost-shifting out of inefficient direct mail.
28
2009
Cost-Per-Thousand vs Cost-Per-Click: The Customer Acquisition Cost Comparison
Roland Eckstein | Here’s how paid-search can cost more than broadcast television to generate leads.



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