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	<title>The Catalyst &#187; sales</title>
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	<description>Your best read for local broadcast television and internet sales, retail intelligence, and media insight</description>
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		<title>Lessons for a Thawing Market</title>
		<link>http://esacompany.com/catalyst/2010/04/lessons-for-thawing-market/</link>
		<comments>http://esacompany.com/catalyst/2010/04/lessons-for-thawing-market/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 09:34:29 +0000</pubDate>
		<dc:creator>Roland Eckstein</dc:creator>
				<category><![CDATA[media]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[markets]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[recovery]]></category>

		<guid isPermaLink="false">http://esacompany.com/catalyst/?p=735</guid>
		<description><![CDATA[Roland Eckstein &#124; Did anybody else notice what happened yesterday?  It will happen again today.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Paid Search Advertisers: Switch to Broadcast TV</title>
		<link>http://esacompany.com/catalyst/2010/03/paid-search-advertisers-switch-to-broadcast-tv/</link>
		<comments>http://esacompany.com/catalyst/2010/03/paid-search-advertisers-switch-to-broadcast-tv/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 16:03:56 +0000</pubDate>
		<dc:creator>Dave Eckstein</dc:creator>
				<category><![CDATA[internet]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[broadcast tv]]></category>
		<category><![CDATA[CPM]]></category>
		<category><![CDATA[efficiency]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[local biz]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[tools]]></category>

		<guid isPermaLink="false">http://esacompany.com/catalyst/?p=683</guid>
		<description><![CDATA[Dave Eckstein &#124; The $3 cost-per-click on paid search is a waste of money for most local advertisers.]]></description>
		<wfw:commentRss>http://esacompany.com/catalyst/2010/03/paid-search-advertisers-switch-to-broadcast-tv/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Ever Wonder Why Some Advertising Doesn&#8217;t Work?</title>
		<link>http://esacompany.com/catalyst/2010/03/ever-wonder-why-some-advertising-doesnt-work/</link>
		<comments>http://esacompany.com/catalyst/2010/03/ever-wonder-why-some-advertising-doesnt-work/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 09:26:58 +0000</pubDate>
		<dc:creator>Roland Eckstein</dc:creator>
				<category><![CDATA[internet]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[broadcast tv]]></category>
		<category><![CDATA[efficiency]]></category>
		<category><![CDATA[local biz]]></category>

		<guid isPermaLink="false">http://esacompany.com/catalyst/?p=572</guid>
		<description><![CDATA[Roland Eckstein &#124; A simple approach that would make Andy Rooney proud.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>How&#8217;s Your Bracket Looking?</title>
		<link>http://esacompany.com/catalyst/2010/03/hows-your-bracket-looking/</link>
		<comments>http://esacompany.com/catalyst/2010/03/hows-your-bracket-looking/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 20:58:05 +0000</pubDate>
		<dc:creator>Dave Eckstein</dc:creator>
				<category><![CDATA[media]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[prospecting]]></category>

		<guid isPermaLink="false">http://esacompany.com/catalyst/?p=638</guid>
		<description><![CDATA[Dave Eckstein &#124; How can the madness of March make us better salespeople?  ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Future of Broadcast Sales Teams</title>
		<link>http://esacompany.com/catalyst/2010/03/the-future-of-broadcast-sales-teams/</link>
		<comments>http://esacompany.com/catalyst/2010/03/the-future-of-broadcast-sales-teams/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 20:31:54 +0000</pubDate>
		<dc:creator>Craig Reumund</dc:creator>
				<category><![CDATA[media]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[broadcast tv]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[rainmaker]]></category>

		<guid isPermaLink="false">http://esacompany.com/catalyst/?p=490</guid>
		<description><![CDATA[Craig Reumund  &#124;  Four flawed assumptions of an aging broadcast sales model are preventing optimal sales performance.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Wisdom of a 14-Year Old</title>
		<link>http://esacompany.com/catalyst/2010/02/wisdom-of-a-14-year-old/</link>
		<comments>http://esacompany.com/catalyst/2010/02/wisdom-of-a-14-year-old/#comments</comments>
		<pubDate>Sat, 27 Feb 2010 17:19:47 +0000</pubDate>
		<dc:creator>Roland Eckstein</dc:creator>
				<category><![CDATA[sales]]></category>
		<category><![CDATA[broadcast tv]]></category>
		<category><![CDATA[habit]]></category>
		<category><![CDATA[recovery]]></category>

		<guid isPermaLink="false">http://esacompany.com/catalyst/?p=561</guid>
		<description><![CDATA[Roland Eckstein &#124; The last thing we need in this luke-warm economy is a luke-warm effort.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Advertisers: Go Green and Prosper</title>
		<link>http://esacompany.com/catalyst/2010/02/advertisers-go-green-and-prosper/</link>
		<comments>http://esacompany.com/catalyst/2010/02/advertisers-go-green-and-prosper/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 19:06:58 +0000</pubDate>
		<dc:creator>Roland Eckstein</dc:creator>
				<category><![CDATA[media]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[broadcast tv]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[efficiency]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[local biz]]></category>
		<category><![CDATA[local television]]></category>

		<guid isPermaLink="false">http://esacompany.com/catalyst/?p=542</guid>
		<description><![CDATA[Roland Eckstein &#124; Direct mail advertisers should go green today ... and not just to save the environment. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Massive Exodus from Print Media</title>
		<link>http://esacompany.com/catalyst/2010/01/the-massive-exodus-from-print-media/</link>
		<comments>http://esacompany.com/catalyst/2010/01/the-massive-exodus-from-print-media/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 11:36:38 +0000</pubDate>
		<dc:creator>Dave Eckstein</dc:creator>
				<category><![CDATA[internet]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[broadcast tv]]></category>
		<category><![CDATA[dying media]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[internet advertising]]></category>
		<category><![CDATA[new business]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[recession]]></category>

		<guid isPermaLink="false">http://esacompany.com/catalyst/?p=421</guid>
		<description><![CDATA[Dave Eckstein  &#124;  The glut of dying media (print) at the local level is about to change hands.  Are you ready?]]></description>
		<wfw:commentRss>http://esacompany.com/catalyst/2010/01/the-massive-exodus-from-print-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Slicing Into Inefficiencies of Direct Mail</title>
		<link>http://esacompany.com/catalyst/2009/11/slicing-into-inefficiencies-of-direct-mail/</link>
		<comments>http://esacompany.com/catalyst/2009/11/slicing-into-inefficiencies-of-direct-mail/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 10:56:15 +0000</pubDate>
		<dc:creator>Jodi de Riszner</dc:creator>
				<category><![CDATA[media]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[cost-per-lead]]></category>
		<category><![CDATA[CPM]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[efficiency]]></category>
		<category><![CDATA[home contractors]]></category>

		<guid isPermaLink="false">http://esacompany.com/catalyst/?p=474</guid>
		<description><![CDATA[Jodi de Riszner &#124; Making an razor thin cost-per-lead even better by cost-shifting out of inefficient direct mail.]]></description>
		<wfw:commentRss>http://esacompany.com/catalyst/2009/11/slicing-into-inefficiencies-of-direct-mail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cost-Per-Thousand vs Cost-Per-Click: The Customer Acquisition Cost Comparison</title>
		<link>http://esacompany.com/catalyst/2009/09/cpc-and-cpm-what-are-we-stupid/</link>
		<comments>http://esacompany.com/catalyst/2009/09/cpc-and-cpm-what-are-we-stupid/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 17:48:34 +0000</pubDate>
		<dc:creator>Roland Eckstein</dc:creator>
				<category><![CDATA[internet]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[broadcast tv]]></category>
		<category><![CDATA[CPM]]></category>
		<category><![CDATA[efficiency]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://esacompany.com/catalyst/?p=411</guid>
		<description><![CDATA[Roland Eckstein &#124; Here's how paid-search can cost more than broadcast television to generate leads.]]></description>
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		<slash:comments>3</slash:comments>
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