Craig Reumund | Local advertisers are wasting too much of their ad budget today. Here are the most common culprits.
Oct
19
2009
19
2009
Apr
16
2009
16
2009
The Real Path to Advertising ROI
Dave Eckstein | Now that we can measure so much, have we forgotten to measure what counts — especially when it comes to advertising ROI?
Sep
25
2008
25
2008
Smart TV Gets Viewers Involved
(Adam Armbruster for TVWeek)
I’ve been watching with great interest the technology development of the “smart TV.”
By “smart TV,” I mean a television set that allows us to apply Web marketing within a live TV commercial—a very exciting concept. We’ve already reviewed some early equipment development, but the most interesting project we’ve seen so far has [...]
Feb
5
2008
5
2008
Recession-Proof Your TV Campaign
Are we in a Recession? Who knows? Even the experts don’t agree.
In fact, I seem to recall that during the last two recessions the experts did not agree even then.
It was only when we emerged from these down cycles that the economists finally identified each recession as it was swiftly fading away in the economic [...]
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