Dave Eckstein | A few soundbytes from ESA’s auto webinar can clarify media selection for dealers.
Jun
1
2010
1
2010
May
5
2010
5
2010
Media’s Best-Kept Secret: Local Broadcast TV
Dave Eckstein | Be careful what you believe about media today. Everybody has an opinion.
Mar
31
2010
31
2010
Paid Search Advertisers: Switch to Broadcast TV
Dave Eckstein | The $3 cost-per-click on paid search is a waste of money for most local advertisers.
Mar
24
2010
24
2010
Ever Wonder Why Some Advertising Doesn’t Work?
Roland Eckstein | A simple approach that would make Andy Rooney proud.
Mar
9
2010
9
2010
The Cable Guise: No Such Metric as Cost-Per-Spot
Roland Eckstein | Want proof that local advertisers can’t afford cable advertising? You got it.
Mar
2
2010
2
2010
The Future of Broadcast Sales Teams
Craig Reumund | Four flawed assumptions of an aging broadcast sales model are preventing optimal sales performance.
Feb
27
2010
27
2010
Wisdom of a 14-Year Old
Roland Eckstein | The last thing we need in this luke-warm economy is a luke-warm effort.
Feb
8
2010
8
2010
Advertisers: Go Green and Prosper
Roland Eckstein | Direct mail advertisers should go green today … and not just to save the environment.
Jan
26
2010
26
2010
Dec
31
2009
31
2009
Credit Unions Spending to Save
Jodi de Riszner | Credit Unions with expansion plans? Here’s a viable approach.
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ESA & Company is the nation's premier retail advertising consultancy. Founded in 1981, the firm works in over 70 U.S. media markets with thousands of local advertisers each calendar year. ESA campaigns are designed to deliver market share gains with a declining cost of new customer acquisition.