Dave Eckstein | One simple thing can increase our Q4 close ratio significantly. Got 15 seconds to try it?
Oct
19
2011
19
2011
Oct
17
2011
17
2011
Counting Cars
Roland Eckstein | Seeing a lot of car-haulers with Toyotas on the road yet? Here’s your plan!
Oct
12
2011
12
2011
Stacking Your Q4
Dave Eckstein | October & November are huge media months, and NOT just for political reasons.
Oct
10
2011
10
2011
The Avail Indicator
Roland Eckstein | Q4 avail requests are sending a clear message to your sales team.
Oct
21
2010
21
2010
Time to Talk with Flooring Stores
Lynne Edwards | Two great reasons to talk with local flooring retailers today.
Jun
1
2010
1
2010
Which Media are Working for Auto Dealers Today?
Dave Eckstein | A few soundbytes from ESA’s auto webinar can clarify media selection for dealers.
May
5
2010
5
2010
Media’s Best-Kept Secret: Local Broadcast TV
Dave Eckstein | Be careful what you believe about media today. Everybody has an opinion.
Mar
31
2010
31
2010
Paid Search Advertisers: Switch to Broadcast TV
Dave Eckstein | The $3 cost-per-click on paid search is a waste of money for most local advertisers.
Mar
24
2010
24
2010
Ever Wonder Why Some Advertising Doesn’t Work?
Roland Eckstein | A simple approach that would make Andy Rooney proud.
Mar
9
2010
9
2010
The Cable Guise: No Such Metric as Cost-Per-Spot
Roland Eckstein | Want proof that local advertisers can’t afford cable advertising? You got it.
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