Roland Eckstein | Want proof that local advertisers can’t afford cable advertising? You got it.
Mar
9
2010
9
2010
Mar
2
2010
2
2010
The Future of Broadcast Sales Teams
Craig Reumund | Four flawed assumptions of an aging broadcast sales model are preventing optimal sales performance.
Feb
27
2010
27
2010
Wisdom of a 14-Year Old
Roland Eckstein | The last thing we need in this luke-warm economy is a luke-warm effort.
Feb
8
2010
8
2010
Advertisers: Go Green and Prosper
Roland Eckstein | Direct mail advertisers should go green today … and not just to save the environment.
Jan
26
2010
26
2010
Dec
31
2009
31
2009
Credit Unions Spending to Save
Jodi de Riszner | Credit Unions with expansion plans? Here’s a viable approach.
Oct
19
2009
19
2009
Eight Ways to Waste Your Ad Budget
Craig Reumund | Local advertisers are wasting too much of their ad budget today. Here are the most common culprits.
Sep
28
2009
28
2009
Cost-Per-Thousand vs Cost-Per-Click: The Customer Acquisition Cost Comparison
Roland Eckstein | Here’s how paid-search can cost more than broadcast television to generate leads.
Aug
26
2009
26
2009
Educating Dealers: Broadcast vs. Cable TV
Adam Armbruster | Glaring differences between broadcast and cable TV that auto dealers must know to make an informed decision.
Aug
21
2009
21
2009
Six Steps to Recession-Recover an Auto Dealership
Adam Armbruster | The recession will end. So, what’s an auto dealer to do next? Try this.
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